Brand Manager

5 days ago

Pasig, Philippines Petwarehouse Inc. Full time

Responsibilities

  • Support the design and roll-out of marketing strategies for the company's imported brands, aligning with the overarching organizational objectives.
  • Aid in driving the marketing efforts for the imported brands, under the guidance of senior members, to engage effectively with the target audiences.
  • Assist in building and nurturing relationships with brand owners and other key external stakeholders, playing a secondary role in handling marketing-focused discussions.
  • Team up with the Sales Teams (Outright and Consignment) to help with the launch of products, promotions, and periodic events in various distribution outlets.
  • Collect and present data regarding the marketing performance metrics of the imported brands, aiding senior staff in deciphering trends and setting future directions.
  • Offer support in inventory management and purchasing functions for imported brands, ensuring adequate inventory standards, prompt buying actions, and value-driven purchase choices.
  • Collaborate with the Warehouse & Logistics Manager in ensuring smooth inventory operations, dispatches, and storage for imported brands.
  • Stay updated on industry movements, best methodologies, and budding technologies under the guidance of senior team members, aiming at refining the firm's marketing and inventory processes for imported brands.
  • Interact with different departments, like the Online Sales Division and Retail Division, ensuring a congruent omni-channel customer journey.
  • Help draft periodic reports on marketing, inventory, and purchasing aspects for the imported brands, presenting findings to the Distributed Brands Manager and upper management.
  • Manage initiatives around the Pet Warehouse website, identifying opportunities, insights, and coordinating with internal and external partners to grow its online presence.
  • Coordinate with the Digital Operations Team on how to grow our TikTok channel
Accountability

Accountability: The Brand Manager is answerable for efficiently supporting and enhancing the initiatives associated with marketing, inventory, and purchasing for the company's imported brands. They are expected to operate under the mentorship of the Distributed Brands Manager and senior colleagues, aiming at elevating brand visibility, aiding in sales increment, ensuring customer contentment, and upholding ideal inventory counts.

Goal
  • The Brand Manager's main objective is to back the drive towards heightened sales and amplified brand awareness for the company's imported brands. This is achieved by capably supporting marketing drives, inventory operations, and procurement tasks.
  • Collaborations with the Sales Teams (Outright and Consignment) and other departments to back the creation and execution of marketing strategies, maintain balanced inventory stocks, and effectuate economical purchasing choices also form part of this goal.
  • Through their role, the Brand Manager endeavors to contribute to the broader growth trajectory and triumph of the organization by concentrating on the marketing support, inventory assistance, and purchasing coordination for the imported brands.
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