Brand Manager

4 weeks ago

Pasig, Philippines Qubel Group Full time

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About the company:
The company is a fast-growing, digitally native swimwear brand bringing bold, trendy designs to life. With roots in the Philippines and a rapidly expanding global presence, the company is all about making waves in the fashion industry through its fresh, fun, and unapologetically youthful approach to style.

PEA License No. M-
About the company:
The company is a fast-growing, digitally native swimwear brand bringing bold, trendy designs to life. With roots in the Philippines and a rapidly expanding global presence, the company is all about making waves in the fashion industry through its fresh, fun, and unapologetically youthful approach to style.
Job Summary:
As the Brand Manager, you will execute and assist in leading the brand strategy for the company, overseeing business performance, collection direction, and go-to-market strategy across multiple channels and international markets.
Key Responsibilities:

  • Go-to-Market Strategy: Spearhead the planning and execution of integrated 360° GTM campaigns from concept to e-commerce launch across social, PR, influencer, and digital channels.
  • Cross-Channel Oversight: Oversee brand presence and performance across brick-and mortar, consignments, e-commerce, and international markets.
  • Cross-Functional Collaboration: Lead collaboration across Marketing, Social Media & Content, Design & Product Development, Merchandising & Buying, and other teams to ensure brand alignment and execution.
  • Brand Health & KPIs: Own key brand performance indicators including sales, margins, awareness, and consumer perception.
  • Collaboration & Partnerships: Drive alignment across departments and build strategic partnerships with third-party agencies to amplify brand reach and impact.
  • Leadership Team Reporting: Regularly present brand performance, initiatives, and strategic direction to senior executive leadership.
  • Industry & Consumer Insights: Monitor and report on relevant fashion, retail, and consumer trends covering economic, social, and generational shifts to inform campaigns, collections, and consumer messaging.
  • Competitor Research: Regularly conduct competitive benchmarking and identify opportunities to position the company across markets and channels.
Requirements:
  • Bachelor’s degree in Marketing, Business, Communications, or a related field
  • 3-5 years of experience in brand management, marketing strategy, or a similar role
  • Proven track record of leading successful go-to-market campaigns across multiple channels
  • Strong understanding of e-commerce, retail, and digital marketing best practices
  • Excellent project management skills and ability to coordinate cross-functional teams
  • Strategic thinker with strong analytical skills; able to interpret data and apply insights
  • Strong presentation and communication skills; comfortable presenting to senior leadership
Seniority level
  • Seniority level Mid-Senior level
Employment type
  • Employment type Full-time
Job function
  • Job function Marketing and Sales
  • Industries Human Resources Services

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