Influencer and Online Marketing Manager

3 days ago

Taguig, Philippines Skintific PH Full time

Join a Collaborative, Growth-Oriented Workplace at SKINTIFIC Are you looking for a dynamic and supportive work environment with competitive benefits and clear opportunities for career growth? At SKINTIFIC, we’re dedicated to fostering a culture where our people thrive together. Think you’re a great fit? Explore the role below Job Description KOL/Influencer Marketing Lead planning and execution of KOL campaigns across the digital platforms. Build, maintain, and grow relationships with mid to large-tier KOLs and influencers. Strategically match influencers with brand objectives and product campaigns. Content Strategy & Execution Develop platform-specific content strategies that drive engagement, brand affinity, and conversions. Oversee the creation of short-form video, livestream content, and product-led storytelling tailored for TikTok and Shopee audiences. Work closely with internal content and design teams for seamless execution. Online Channel Marketing Drive organic and paid digital campaigns tailored for TikTok, Shopee, Lazada, and IG Shops. Track campaign performance, iterate strategies based on real-time analytics, and report results to leadership. Optimize user journey from content to conversion on e-commerce platforms. Brand & Market Understanding Stay on top of PH market trends, youth culture, and the evolving beauty/skincare influencer ecosystem. Translate market trends into actionable campaign opportunities for the brand. Qualifications Bachelor’s degree in Marketing, Communications, Business, or related field. Has 4 to 7 years of relevant KOL management experience; prior work in the skincare or beauty industry is a strong plus. Proven experience in KOL/influencer marketing with visible campaign outcomes. Strong skills in content strategy and development, particularly for short-form video and livestream formats. Deep understanding of online marketing platforms including TikTok, Shopee, Lazada, and Instagram Shop. Ability to manage multiple projects in a fast-paced, high-growth environment. Sharp execution instincts, creative problem-solving, and a keen eye for PH beauty market trends. #J-18808-Ljbffr

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