Influencer Manager

3 days ago

Taguig BGC, Philippines Cedar Havana Company Full time

-Develop and execute data-driven influencer strategies to boost brand awareness, social engagement, and sales conversions.
-Actively recruit and manage influencers with 150,000+ followers across platforms like TikTok, Instagram, YouTube, and Facebook.
-Leverage existing network of 3rd-party influencers, agencies, and platforms to scale collaborations quickly and cost-effectively.
-Lead end-to-end influencer campaign execution: briefing, negotiation, content coordination, publishing schedules, and payments.
-Ensure all influencer content meets brand guidelines, campaign KPIs, and platform policies.
-Use tools and platforms (e.g., GRIN, Aspire, Upfluence, Meta Suite) to track campaign performance, audience engagement, and ROI.
-Maintain an up-to-date influencer database, including fees, reach metrics, conversion performance, and platform behavior.
-Work cross-functionally with social, e-commerce, design, and sales teams to align influencer efforts with broader marketing goals.
-Stay on top of social trends, viral formats, and competitor activity within the influencer ecosystem.
-Prepare regular reports summarizing influencer campaign outcomes, performance metrics, and improvement strategies.

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