Acquisition Marketing Manager

Our Company SAVii was founded in 2017 as SAVii PH, since then, we have been revolutionizing the employee wellness landscape. Our primary goal is to transform lives everyday by offering 360° salary linked wellness services in emerging markets. We currently operate in the Philippines and India. Through our employee benefits platform, we empower HR leaders with 360 degree salary linked financial wellness services that elevate team members personally and professionally. Fast forward to today, we are now the category leader in our pioneer market of the Philippines. We are always here to transform lives with you. Together, let’s make financial power at work a reality. Our Culture SAVii is all about people. We aim to transform lives everyday for our customers and our own team members. We promote a culture of people-centricity, engage deeply with our SAViiers and encourage everyone to bring their whole selves to work. Each member of our team has something unique to contribute, so we naturally embrace your individuality and recognize your unique perspective as an important catalyst of positive change. We are a remote-first organization, we work where we feel happy and productive. Beyond the monetary aspect, we offer a plethora of enabling benefits enhancing your personal and professional life. In SAVii, we Think Fast, and execute faster. Our Values Excellence is an Attitude. We are Licensed to Dare so that everyone can Learn and Succeed. Our shared culture of respect and Fast Executions are built on Integrity and knowing we are Stronger Together. Our Commitment SAVii is proud to be an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all our SAViiers. We do not discriminate on the basis of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability and age. We believe that diversity in talent invites more opportunities for innovation that leads us to our goal to Transform Lives Everyday. As part of our commitment to a diverse and inclusive workplace, we strongly encourage individuals from all walks of life to apply. Overview As a B2C Acquisition Marketing Manager, you will be responsible for developing and executing innovative strategies to drive customer acquisition, retention, and revenue growth. You will work closely with cross-functional teams to analyze data, identify opportunities, and optimize campaigns to meet our business objectives. The ideal candidate should have a strong background in B2C marketing, marketing communications, end-to-end program management, analytical skills, and a passion for driving measurable results. Responsibilities Brand Strategy and Positioning: Support marketing initiatives that improve brand visibility and equity in the market. Ensure consistent messaging, brand guidelines, and visual identity across all marketing campaigns. Engage in efforts that improve awareness, onboarding, engagement, conversion, and retention. Participate in initiatives that build better customer experiences Revenue and Retention: Understand the customer lifecycle to ideate on initiatives that maximize customer lifetime value. Address drop-off stages in the customer journey through marketing initiatives and campaigns. Develop, collaborate (with Marketing, CST, and Operations), and implement retention strategies across marketing initiatives. Conduct market research and competitor analysis to identify industry trends and opportunities. Utilize market insights to devise marketing strategies that target specific customer segments effectively Campaign Management: Execute and manage marketing campaigns, from concept development to implementation and performance analysis (end-to-end campaign management). Monitor campaign performance metrics and adjust strategies to optimize results. Performance and Optimization: Identify, learn, and understand data and analytics to establish key performance indicators (KPIs). Work with teams to apply tracking mechanisms to monitor and analyze marketing campaign performance. Conduct A/B testing, measure ROI, identify areas for improvement, and optimize strategies and tactics. Prepare regular reports on marketing activities and present insights and recommendations to stakeholders. Lead and mentor junior team member/s, fostering a culture of innovation, collaboration, and excellence. Qualifications Bachelor's degree in Marketing, Business Administration, or a related field. Proven experience (5+ yrs) in marketing, digital marketing, or related roles in fintech or financial services Demonstrated success in designing and implementing effective growth marketing strategies that have driven significant customer acquisition and revenue growth with measurable business results Strong analytical skills and experience in data-driven decision-making and performance-tracking Mature experience in campaign development, implementation, and optimization (end-to-end project management) Excellent communication skills with the ability to present complex ideas and concepts clearly and concisely. Proficiency in utilizing various marketing channels and tools, including digital platforms, CRM, analytics tools Ability to juggle multiple priorities and deliver results in a fast-paced environment. #J-18808-Ljbffr