User Growth Manager

3 weeks ago

Taguig, Philippines GCash Full time

About the G Nation: Do you want to take the first step in making Filipinos’ lives better every day? Here in GCash, we want to stay at the forefront of the FinTech industry by creating innovative, meaningful, and convenient financial solutions for the nation G ka ba? Join the G Nation today

Who You'll Be Working With: If you are digitally savvy, have a customer-oriented mindset, think innovatively to solve problems, and love to analyze behavior, then the Marketing team may be for YOU

You'll be responsible for the following:

  1. Manages and leads a team of managers responsible for ensuring acquisition metrics are delivered by growing and/or developing key acquisition channels:
  2. Digital Acquisition: Leads planning, execution, and measurement of consumer acquisition initiatives on digital channels, including but not limited to digital media and performance marketing (user acquisition and remarketing), partner co-executions, and affiliate marketing. Critical tasks include incubating new channels and scaling those that have been proven to work, while managing cost efficiency.
  3. On-ground Acquisition: Leads planning and OTIF execution of offline acquisition initiatives, including but not limited to community activations and strategic partnerships. Critical tasks include incubation of new execution types with clear objectives, and scaling of existing models with Trade Marketing execution teams.
  4. Channel Development: Leads insight-based ideation, design, testing, and scale of strategic acquisition channels through end-to-end program management from ideation, testing, and scale.
  5. Customer Onboarding: Leads product development and lifecycle strategy for newly registered users, including but not limited to registration and verification journey improvements, onboarding experiences, and full comms strategy across the start-of-life journey. Collaborates with product, GTM, CRM, and other teams to deliver seamless onboarding, leading to improved verification and activation.

We're looking for:

  1. Educational Background: College Degree
  2. Years of Work Experience: 7+ years
  3. Work Background / Experience: Brand/Marketing/Consulting with experience leading a team with different focuses
  4. Level of Knowledge: High Business Acumen, Sharp Data-drivenness and Creativity, Functional Expertise in Digital/Performance Marketing and Offline
  5. Skills and Functional Competencies: Proficiency in Word/Excel/Ppt or similar, Business Math Proficiency, PnL Management, Analytics & Insighting Experience

Perks & Benefits You'll Enjoy:

  • Agile work setup
  • HMO upon day 1 with free dependent
  • Guaranteed 14 months
  • Rice, Clothing and Transportation allowances for ALL levels
  • Wellness allowance with expanded coverage of reimbursable wellness items
  • Additional paid time off on top of VL credits
  • Annual Performance-based Incentives and Bonuses beyond market standards
  • Flexible benefits options (under the Super GFlex Program)
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