
Senior Growth Manager
13 hours ago
We are hiring a
Senior Growth Manager
for a high-growth
SaaS company
serving
small businesses and self-employed professionals
. This role is ideal for a strategic, data-driven growth leader passionate about user acquisition, optimizing CAC, and driving meaningful business outcomes.
As the Senior Growth Manager, you will lead cross-functional teams and own the entire subscriber growth funnel — from acquisition strategy to lifecycle marketing and retention.
Growth Strategy & Execution
- Design and execute acquisition strategies tailored for SMBs and solopreneurs.
- Run multi-channel campaigns: digital, social, PPC, SEO, email, content, influencers, partnerships, and referrals.
- Optimize full-funnel performance from awareness to paid conversion.
- Create quarterly and annual growth plans, KPIs, and ROI benchmarks.
Metrics-Driven Leadership
- Monitor and reduce CAC while scaling paid subscribers.
- Use tools like
Google Analytics
,
HubSpot
,
Marketo
, etc., to inform and optimize campaigns. - Analyze key metrics: acquisition rate, conversion rate, LTV, retention, and churn.
- Generate data-backed performance reports for leadership.
Team Leadership & Workforce Planning
- Manage a cross-functional team: growth marketers, SDRs, onboarding, and customer success.
- Develop workforce plans, skill audits, and professional development initiatives.
- Promote collaboration, performance, and career growth within the team.
Onboarding & Lifecycle Marketing
- Enhance onboarding flows and increase trial-to-paid conversions.
- Implement CRM-driven lifecycle marketing strategies (email, in-app, upsell/cross-sell).
- Reduce churn and boost LTV with loyalty programs and re-engagement campaigns.
Cross-Functional Collaboration
- Work closely with product, marketing, and operations to align on growth goals.
- Participate in strategic planning cycles and product roadmap development.
- Lead communication between departments to ensure cohesive execution.
Experience:
- 7+ years in
growth, performance marketing, or acquisition roles
in
B2C/B2SMB SaaS
. - 5–7 years in
senior-level leadership
, with a track record of strategic impact. - Proven success in growing paid subscribers and optimizing CAC.
Technical & Strategic Skills:
- Expert in
digital marketing
, growth tools, analytics platforms (e.g.,
Salesforce
,
Looker
,
Tableau
). - Strong understanding of the SaaS customer lifecycle: acquisition → onboarding → retention → expansion.
- Experience with
CRM
,
marketing automation
, and data analytics tools.
Leadership & Communication:
- Team leadership, mentoring, and cross-functional collaboration experience.
- Strong communicator; able to present insights, pitch ideas, and drive alignment.
- Proactive, strategic thinker who thrives in fast-paced, high-growth environments.
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