Marketing Automation Analyst

4 weeks ago

Taguig, Philippines 3M Full time
Marketing Automation Analyst (GSC Philippines)

3M Taguig, National Capital Region, Philippines

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Join to apply for the Marketing Automation Analyst (GSC Philippines) role at 3M

Marketing Automation Analyst (GSC Philippines)

3M Taguig, National Capital Region, Philippines

2 weeks ago Be among the first 25 applicants

Join to apply for the Marketing Automation Analyst (GSC Philippines) role at 3M

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3M has a long-standing reputation as a company committed to innovation. We provide the freedom to explore and encourage curiosity and creativity. We gain new insight from diverse thinking, and take risks on new ideas. Here, you can apply your talent in bold ways that matter.

Job Description

Reports to: Digital Operations Team Lead

Job Summary

The Marketing Analyst is responsible for building and implementing marketing automation campaigns, emails, landing pages, and forms. Handles requests of varying complexity and focuses on tasks such as developing campaigns, executing test plans, ensuring deliverability, and providing performance metrics. They will also represent 3M by adhering to brand standards and digital best practices.

Job Responsibilities Email Marketing, Website Forms, and Landing Pages
  • Create, build, test, and manage automated marketing campaigns such as lead nurture and trigger-based campaigns.
  • Create and execute basic email campaigns.
  • Create and manage forms, ensuring proper design, functionality, submission success, and tracking, in collaboration with marketing and design teams.
  • Build campaigns based on workflows designed by digital strategists and project managers.
  • Improve performance through ongoing testing and analysis.
Contact Management
  • Manage contact list uploads in compliance with 3M standards.
  • Manage target segments for campaigns.
Analytics & Reporting
  • Track and report on campaign performance.
  • Ensure data quality and cleanliness.
  • Assist in planning, tracking, and reporting campaign metrics.
  • Analyze data and provide recommendations for engagement improvement.
Minimum Qualifications
  • Bachelor’s degree.
  • At least 1 year of experience with a Marketing Automation platform.
  • At least 2 years of working knowledge of HTML, CSS, and JavaScript.
Preferred Qualifications
  • Familiarity with Eloqua, Workfront, Salesforce, Excel, and Microsoft Office Suite.
  • 1-2 years of experience in digital marketing and related fields.
  • Strong organizational, analytical, and communication skills.
  • Ability to manage multiple projects and work independently or in teams.

Learn more about 3M’s solutions at or on social media @3M.

Please ensure your application includes your education and work history, either via resume upload or input into application fields.

Review 3M’s Terms of Use and Privacy Statement before applying.

Additional Details
  • Seniority level: Entry level
  • Employment type: Full-time
  • Job function: Marketing and Sales
  • Industry: Industrial Machinery Manufacturing
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