Marketing Automation and Enablement Specialist

Why Nasdaq
When you work at Nasdaq, you're working for more open and transparent markets so that more people can access opportunities. Connections can be made, jobs can be created, and communities can thrive. We want all our employees to have access to opportunity, too. That means planning for career growth, ensuring you have the tools you need, and promoting an inclusive culture where we're all valued for our unique perspective.

Here, you will work for a global tech leader committed to breaking down barriers to inclusive prosperity. We see technology as a means to free people up to work together more productively and effectively by centralizing data, analytics, and market intelligence.

Here, we're committed to building a more diverse and inclusive workforce. Not only is it our responsibility to do better, but we also need representative voices to power the fresh thinking that is vital for our business and our clients.

What We Offer
We are seeking a skilled
Marketing Automation Specialist
to lead our data-driven marketing automation and contact management strategies for our Workflow and Insights businesses. This critical role will ensure seamless integration across our technology stack, create capacity for our growth marketers, optimize lead management, and enhance overall marketing effectiveness. The ideal candidate will be a strategic thinker who is highly collaborative with robust technical expertise in marketing automation, CRM, and modern demand generation processes.

This is a permanent full-time role based in BGC Taguig City following a hybrid work model setup (at least 2 in office days per week).

You can expect an autonomous but fast-paced work environment where you are recognized for your results and ability to drive things forward. Every day brings many opportunities to learn & grow and rewards with a global impact we create.

In return, you will receive HMO coverage for you and your dependents, employee stock purchase plan, equity grant, retirement plan, annual bonus, free counseling sessions, subscription to e-learning platforms, fitness, wellness and more.

What You Will Do
Marketing Automation & Integration

• Own and optimize marketing automation workflows, including Marketo, nurturing sequences, and other critical workflows for engagement and demand generation.
• Collaborate closely with Marketing functional teams to identify and develop ideas for better leveraging Marketing Automation tools.
• Create and handle forms, data capture, and flows for businesses.
• Facilitate seamless integration of third-party platforms (e.g., Knack, ON24, Outreach) in collaboration with enterprise-wide and global platform specialist teams to optimize program effectiveness.
• Develop, test, and optimize lead generation forms and website tracking to gather, segment, and nurture leads efficiently, including lead gen campaigns on paid media and programmatic advertising.
• Ensure proper governance within automation tool, aligning sales and marketing efforts.
• Drive audience segmentation and data sourcing standard processes, including standardization of inclusion lists, management of opt-ins, and other streams of contact sources.
• Partner with teams to monitor Marketing Qualified Lead (MQL) criteria, ensuring a seamless transition from marketing to sales in congruence with the firm-wide Lead Management Framework.

CRM Strategy, Governance, and Monitoring (Salesforce)

• Partner with Marketing colleagues, Sales, RevOps, data analytics, and other functional teams to optimize lead pipeline workflows and improve data integrity.
• Partner with Marketing Analytics team to implement lead lifecycle tracking, reporting, and automation to enhance lead-to-revenue and other conversion rates.
• Establish governance frameworks for lead source attribution, identifying client journey and consumption, campaign tagging, and overall tracking in collaboration with Performance Marketing.

Campaign Execution & Performance Support

• Support tactical paid programs (Google Ads, LinkedIn, etc.), ensuring accurate tracking and attribution.
• Leverage social media scaling platforms like Sprinklr in partnership with marketers to enhance organic social engagement and lead generation.
• Implement and optimize workflows to enhance marketing team collaboration and project management.
• Implement and standardize housekeeping on Marketo programs, tagging, and reporting to properly funnel marketing efforts to reporting.
• Collaborate with team to measure campaign performance, pipeline impact, and marketing contribution to revenue.

What We Expect

• 5-7+ years of experience in marketing operations, marketing automation, or CRM strategy.
• Expertise in Marketo (certification preferred) and experience integrating it with Salesforce CRM.
• Strong understanding of lead pipeline governance, MQL qualification, and sales handoff standard methodologies.
• Experience working with ON24, Outreach, Knack, and is a plus.
• Hands-on experience handling paid campaigns, website tracking, and social media automation.
• Ability to analyze complex marketing data and provide actionable insights.
• Strong project management and cross-functional collaboration skills.
• Amenable to work in mid and night shift schedule

Does It Sound Like You?
Please follow through by clicking the "Apply" link and submitting your application. If your skills and experience are a match, we will be in touch soon. In the meantime, please visit our website and social media channels to learn more about our innovative business, inclusive culture and discover why Nasdaq Manila is Great Place To Work certified

Come as You Are
Nasdaq is an equal opportunity employer. We positively encourage applications from suitably qualified and eligible candidates regardless of age, color, disability, national origin, ancestry, race, religion, gender, sexual orientation, gender identity and/or expression, veteran status, genetic information, or any other status protected by applicable law.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request an accommodation.