Marketing Automation and Enablement Specialist

Marketing Automation and Enablement Specialist Nasdaq Taguig, National Capital Region, Philippines Overview We are seeking a skilled Marketing Automation Specialist to lead our data-driven marketing automation and contact management strategies for our Workflow and Insights businesses. This permanent full-time role is based in BGC Taguig City with a hybrid work model (at least 2 in-office days per week). What You Will Do Own and optimize marketing automation workflows, including Marketo, nurturing sequences, and other critical workflows for engagement and demand generation. Collaborate with Marketing functional teams to identify and develop ideas for better leveraging Marketing Automation tools. Create and manage forms, data capture, and data flows for the business. Facilitate seamless integration of third-party platforms (e.g., Knack, ON24, Outreach) in collaboration with enterprise-wide and global platform teams to optimize program effectiveness. Develop, test, and optimize lead generation forms and website tracking to gather, segment, and nurture leads, including lead gen campaigns on paid media and programmatic advertising. Ensure proper governance within automation tools, aligning sales and marketing efforts. Drive audience segmentation and data-sourcing standard processes, including inclusion lists, opt-ins, and other contact sources. Partner with teams to monitor Marketing Qualified Lead (MQL) criteria and ensure a seamless sales handoff in line with the firm-wide Lead Management Framework. CRM Strategy, Governance, and Monitoring (Salesforce) Partner with Marketing, Sales, RevOps, data analytics, and other teams to optimize lead pipeline workflows and data integrity. Collaborate with Marketing Analytics to implement lead lifecycle tracking, reporting, and automation to enhance lead-to-revenue and conversion rates. Establish governance for lead source attribution, client journey, campaign tagging, and tracking in collaboration with Performance Marketing. Campaign Execution & Performance Support Support tactical paid programs (Google Ads, LinkedIn, etc.) with accurate tracking and attribution. Utilize social media scaling platforms to enhance organic engagement and lead generation. Implement and optimize Monday.com workflows to improve collaboration and project management. Standardize housekeeping on Marketo programs, tagging, and reporting to funnel efforts to reporting. Collaborate to measure campaign performance, pipeline impact, and marketing contribution to revenue. What We Expect 5-7+ years of experience in marketing operations, marketing automation, or CRM strategy. Expertise in Marketo (certification preferred) and experience integrating it with Salesforce CRM. Strong understanding of lead pipeline governance, MQL qualification, and sales handoff methodologies. Experience with ON24, Outreach, Knack, and Monday.com is a plus. Hands-on experience with paid campaigns, website tracking, and social media automation. Ability to analyze complex marketing data and provide actionable insights. Strong project management and cross-functional collaboration skills. Able to work in mid and night shift schedule. What We Offer We provide health coverage, employee stock purchase plans, equity grant, retirement plan, annual bonus, access to counseling, e-learning subscriptions, wellness programs, and more. How to Apply Please follow the pply link and submit your application. If your skills and experience match, we will be in touch. For more about Nasdaq Manila, please visit our website and social channels. Equal Opportunity Nasdaq is an equal opportunity employer. We encourage applications from qualified candidates regardless of age, color, disability, national origin, ancestry, race, religion, gender, sexual orientation, gender identity and/or expression, veteran status, or any other status protected by law. We will provide reasonable accommodations to participate in the application or interview process. Please contact us to request an accommodation. #J-18808-Ljbffr