Trade Marketing Specialist

3 weeks ago

Cebu City, Philippines Bounty Fresh Food, Inc. Full time

Duties and Responsibilities Develops and executes trade marketing initiatives—including promotions, merchandising programs, and grassroots activations—specific to Gamefowl and Pet Food categories; Coordinates with Sales Team, Product Development, and Marketing to support push strategies and ensure alignment with commercial goals; Plans and oversees roll-out of promotional campaigns, including budget preparation, deployment tracking, and post-activity evaluation; Ensures effective utilization and proper placement of merchandising materials, tarpaulins, POS materials, and other trade collaterals across key accounts and events; Tracks, documents, and reports ROI and trade effectiveness of all implemented activities; Works closely with logistics and sales admin to ensure timely dispatch and liquidation of promo materials and collaterals; Conducts field audits, dealer and retailer interviews, and trade checks to assess competitiveness, visibility, and customer engagement; Gathers market intelligence and competitor trade activity reports to support strategic decision‑making; Collaborates with third‑party agencies, event partners, and regional field teams for national and area‑specific executions; Supports trade fair and exhibit participation, including booth preparation, materials coordination, and on‑ground execution; Prepares and submits regular updates, progress reports, and post‑mortem activity reviews to the Trade Marketing Supervisor; Performs other duties as may be assigned by his/her superiors. Qualifications Education College graduate, preferably in Marketing, Agribusiness, or any Business-related course. Experience At least 1 year of relevant experience in the agri‑industry, gamefowl feeds, pet food, or FMCG; experience in trade channel management is a plus. Special Skills Strong interpersonal and communication skills Proficient in Microsoft Office (Excel, Word, PowerPoint) Capable of planning and executing trade events and activities Adept in coordinating with cross‑functional teams and third‑party suppliers Must have a valid driver’s license and be willing to do field work #J-18808-Ljbffr

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