
Assistant Manager
3 weeks ago
Responsibilities
- Develop comprehensive influencer marketing strategies to increase brand awareness, reach and engagement across relevant digital touchpoints including, but not limited to, Facebook, Instagram, and TikTok.
- Plan, execute, and manage influencer marketing campaigns from start to finish, including identifying suitable influencers, negotiating partnerships, and overseeing content creation and distribution.
- Nurture and sustain relationships with influencers, agencies, and other essential stakeholders to broaden our network and optimize collaboration prospects.
- Work closely with influencers to create genuine and captivating content that reflects the brand values and connects with target audience.
- Monitor and analyze campaign performance metrics, providing regular reports and insights to stakeholders to inform future strategies and optimizations.
- Other duties and projects as assigned.
II. JOB SPECIFICATIONS
Educational Requirement:
- Bachelor's degree in communications, public relations, marketing, or any related field.
- Knowledge supported by certificates in digital marketing tools such as Business Suite for Meta, TikTok, LinkedIn, Google, digital seminars/training, etc.
Experience Requirement:
- Experience of at least 5 (five) years in digital marketing and social media management.
- Experience in developing and executing influencer marketing campaigns across different tiers: nano, micro, macro, and mega.
- With strong leadership and team management abilities, with a track record of building and motivating high-performing teams.
Skills and Attributes:
Leadership Skills
- Campaign Management
- Strategic Vision
Technical Skills:
- Content Creation and Editing
- Campaign Management Tools
- Contract Negotiation
Other Qualifications:
- Paid Advertising
- Budget Management
- Mid-Senior level
- Full-time
- Marketing and Public Relations
- Marketing Services
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