CRM Manager

4 weeks ago


Pasay, Philippines SM Advantage Full time

Job Description: Responsible for planning, budgeting, executing, measuring, and analyzing campaigns that meet communication and business objectives Manage and track all campaign deliverables to ensure proper execution and timely implementation. This can include administrative tasks as needed. Collaborate with and brief cross-functional teams to ensure timely creation, execution, and optimization of campaigns. This includes IT, creatives, content, among others. Lead marketing automation initiatives with long-term goal of driving customer loyalty and increase overall conversion rates Set and execute best practices in the following main channels, such as email, SMS, Viber, in-app notifications Qualifications: Bachelor’s Degree in Marketing, Advertising, or any relevant field, with at least 6 years experience Strong background in CRM strategy, marketing automation platforms, and proven track record of creative and effective customer engagement strategies Must have knowledge of best-in-class deliverability practices on email, SMS, Viber, and in-app notification campaigns With strong project management and executional abilities Ability to work and adapt in a fast-paced environment, and be able to pivot quickly with changes in direction and still meet deadlines High attention to detail, including proven ability to manage multiple, competing priorities simultaneously Has a proactive, solutions-focused attitude, and will follow through projects to completion Superior communication skills, both verbal and written #J-18808-Ljbffr


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