Trade Marketing

4 weeks ago

Pangasinan Philippines GENERIKA Drugstore Full time

JOB PURPOSE The Channel Execution Specialist is responsible for the conceptualization, development, implementation and evaluation of in-store program to support the following units: Operations – drive incremental sales through execution of various programs and promotions. Portfolio – drive offtake sales at the retail level specific to a specified products intended for move out / push sell SUMMARY OF RESPONSIBILITIES Extract market insight from internal sales data, customer interaction and front liner insights. Assist in formulation of effective and efficient trade and promotional support plans and programs. Execute and monitor in-store promotions and other trade activities such on ground community activation, medical mission and the like Coordinate with pharma suppliers, merchant partners, and other corporate retail partners in the implementation and execution of marketing activities Accomplish other marketing related programs by completing related results as needed. Conduct regular trade check including competitors check. Regular Coordination meetings and brainstorming sessions with Operations and Franchisees to assist in their local store marketing activities. Prepare and submit post promo evaluation reports Prepare needed work plans, trade letters and other correspondence JOB REQUIREMENT College graduate of any marketing or business management course Minimum one year experience in pharmacies, pharmaceutical category management or equivalent fields. Pharmaceutical product knowledge Effective communication skills both written and oral Effective analytical and problem-solving skills Project Management Ability to work as part of a team Accuracy and keen eye for detail Computer literate with advanced skill in using Microsoft Excel is an advantage Highly trainable and strategic #J-18808-Ljbffr

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