Trade Marketing Specialist

4 weeks ago

Metro Manila Philippines Fly Ace Corporation Full time

Trade Marketing Specialist The Trade Marketing Specialist is integral in the commercial strategic and operating processes of the commercial plan. He/She provides direct support to the Category Trade Marketing Manager (CTMM), in parallel to the Commercial Category Marketing Team. He is responsible for the creation of the operational / execution plan that are co‑developed between TMG and Brand Team (planned and ad hoc). He/She has to be knowledgeable of the internal database and system tools and effectively uses them to create the execution plan of pre‑defined category programs and activities. He is primarily responsible for providing the Sales Execution Toolkit (Program Synopsis, Allocation, Budget and Look of Success). He will monitor and measure the performance of these programs and prepare a Post‑Activity Report (PAR). At the minimum, the incumbent should be able to recommend and mitigate on a mid‑level capacity. Accountability Category Program Creation Assists on the creation of category and channel activities that are aligned with the category strategies and tactics. With directions coming from his line manager, he will document the execution plan into a Program Synopsis (distribution, visibility, pricing promotions and merchandising Look of Success) for field sales dissemination. Planning (Execution Centric) Leads the development of the execution plan and all the back end workstreams to complete the Sales Toolkit in full and on‑time. (Activity Synopsis, Trade Letter, Product Samples, permits, Selling Spiel, monitoring forms and templates) Assists the CTMM on the proper disbursement of assigned category budget. Ensures optimization of trade spend with proper monitoring of exhaustion and within agreed CTS level. Distributor Management & Route to Market (RTM Support) Participates in the operational execution of Distribution support programs needed by Sales (eg. Lotte Pack, Trade and Shopper Insight He participates and immerses himself in field and internal workshops to understand the trade, retail and shopper dynamics. He uses internal and external data and consolidates reports on a regular basis with direction and supervision of his line manager. Forecasting Assists the CTMM in the preparation of category forecast from TM building blocks. Assists the CTMM in the creation of Category Story. Utilizes relevant shopper insights, market data and customer information in the development of 5P strategy by retail environment (Place, Price, Promotion, Planogram, POSM). Qualifications College Graduate in any Management or Business‑related course. Has 2‑3 years’ experience in a similar role, preferably in the FMCG industry. High potential, analytical, and trainable. Personable, able to maintain a good balance between category and sales objectives. Strong collaboration and coordination skills, with the ability to execute activities with minimal supervision. Able to present effectively to both internal and external stakeholders. Willing to travel to and from Pasay City. Seniority level Entry level Employment type Full‑time Job function Marketing, Sales, and Business Development Manufacturing and Consumer Services Referrals increase your chances of interviewing at Fly Ace Corporation by 2x. #J-18808-Ljbffr

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