Category Trade Marketing Manager

The Category Trade Marketing Manager The Category Trade Marketing Manager has an integral role with Business Support Services – Trade Marketing Group. Given the dynamic Fly Ace portfolio, the incumbent acts as the strategic partner of the Category Team(s) (with Marketing cross‑functional groups) in the creation of category and channel strategies and local execution plan for Field Sales. He/She shall intervene in the customer planning exercise with Sales Channel Groups to ensure programs are aligned with the overall strategy; and trade investments are optimised. He/She will ensure an effective spend ratio and healthy return on investment according to approved financial metrics. He/She will execute with proper cadence in support of FAC's strategic imperatives. Accountabilities: Volume and Revenue Trade Building Blocks Leads the delivery of trade category volume and revenue building blocks by developing channel programmes with a focus on key drivers (distribution, visibility, pricing, promotions and merchandising). Planning Leads the development of all category/channel trade plans in Modern, Specialty, FSG and Traditional Trade in consideration of marketing and sales strategies. Trade Fund Management Allocates category fund on a by‑channel/by‑region basis to support achievement of business goals. Ensures optimisation of trade spend. Distribution & Route to Market (RTM) Support Participates in the development of appropriate RTM strategies. Participates in setting appropriate metrics for distribution. Key Account Management Support Participates in the development of shopper‑insight based programmes with Marketing and Sales. Forecasting Prepares category forecast and participates in the monthly forecasting meeting with Marketing, Demand Planning and GSOA. Retail Excellence Utilises relevant shopper insights, market data and customer information in the development of Retail Standards. Functional Expectation To become a profitable enabler of growth via successful development and execution of ‘cycle drives’ and addressing local operational gaps, exploiting peculiar geographic opportunities. Functional Scope 1: Cycle Drive Consolidation & Gate‑Keeping Brand Sales Building Blocks Consolidation and deployment of category‑initiated activities from head office to the sales units (Modern Trade & General Trade, Specialty Channel). Category activities – NPI listing, base listing expansion, kit promotion, visibility programmes, other tactical activities. Monthly Cycle Cascade (Sales & Marketing Calendar). Omnibus / Corporate programmes (e.g., distributor sell‑in/sell‑out/focus brand incentives). Pillar & Hero Accounts Commercial strategic partner of Sales for Joint‑Account Business Planning (JABP). Ensures integration of FAC cycle drives in the call objectives of field sales. Gate‑keeping of TTA‑related activities to ensure optimum spend and drive higher sales growth. Budget Management Ensures timely and efficient deployment of category budget. Accountable for the effective cost‑to‑sales and optimum spending limits. Manages trade spend within the approved financial metrics. Finds spend efficiencies (e.g., concessions, FCL options, cross‑category synergies, etc.). Ensures budgets are timely and properly accrued. Functional Scope 2: Adherence to Retail Standards Look of Success Development and execution of the prescribed category placement and shelving standards. Category planogram execution in key‑account doors (including secondary displays). General Trade POSM development and deployment. Speed‑Of‑Shelf Ensures timely in‑store execution of NPI, expansive listing, kit components and other tactical activities. Ensures deployment of activity toolkit for field sales (e.g., presenters, samples). On‑shelf / implementation scorecard. Dashboard development and performance analysis (e.g., ROI vs. plan, CTS, put‑up). Functional Scope 3: Channel Development & Route‑to‑Market Support Wholesaler Strategic Development Creates programmes to foster wholesaler partnership in high‑density territories to supplement down‑line coverage and drive indirect distribution. Business Development / Trade Events / Festivities Links festivities and occasion‑based activities with major local retailers to help drive critical mass for FAC core brands. Strategic Initiatives Tap strategic non‑traditional channels to support business expansion and drive wider reach for FAC products (traditional and non‑traditional sector). #J-18808-Ljbffr