Trade Marketing Head

4 weeks ago


Metro Manila Philippines Private Advertiser Full time

JOB OVERVIEW The position is responsible for leading the marketing programs geared to develop the company’s brand and product portfolio, improve revenue margin, and raise brand equity. The position holder provides expertise in the conduct of market and competitive intelligence, overall trade launch plans, and ensures the delivery of commercial strategic initiatives. RESPONSIBILITIES Trade Marketing Channel Strategy & Consumer Marketing Revenue Management Competitor Intelligence Market Development Cost Management People Development QUALIFICATIONS Degree in Business Management, Marketing Management, or equivalent. At least 15 years of experience in trade marketing, channel strategies, and consumer marketing in the fast-moving consumer goods industry, 5 years of which in a managerial capacity. With experience in field sales management, modern trade/distributor, and account management. Expertise in merchandising and trade marketing management for fast-moving consumer goods (FMCG) across retail and on-premise channels. #J-18808-Ljbffr



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