
Go-To-Market Execution Lead
24 hours ago
Overview
At Coca- Cola Europacific Aboitiz Philippines, we are driven by our purpose to Refresh the Philippines and Make a Difference. We continuously lead the Beverage Industry with our Great People, Great Beverages, Great Execution and Great Partners. We are seeking passionate and innovative talents to join our team and make a difference with us.
Our commitment to excellence has been recognized through industry awards such as Great Place to Work, Best Places to Work in Asia, Dream Employer of the Year, and Universum's Most Attractive employers. We take pride in our achievements and the impact we have made in the beverage industry.
Role Overview: This position is responsible for implementing and optimizing distribution strategies of the Region to ensure that products reach the end consumer in the most efficient, cost-effective, and customer-focused manner.
Responsibilities- Route-To-Market (RTM) Operations Execution
- 1.1 Execute Go-To-Market (GTM) Integrated Activity Plan and local pilot initiatives.
- 1.2 Ensure partner and wholesaler compliance with GTM standards and profitability KPIs.
- 1.3 Simulates & Build Insights on Partner PNL Data during business reviews
- 1.4 Determine WS/Partner Mix in the region and inform Line Manager of its impact on the saturation model.
- 1.5 Manage distributor activation, contract compliance, and partner sourcing.
- 1.6 Consults on GTM design and route planning with GTM Team.
- 1.7 Collaborates with Line Manager on terms of Region RTM Initiatives – Partner Transitions, WS Upgrade, Consolidation or Disengagements.
- Systems Implementation & Management
- 2.1 Serves as Level 1 support for frontline; Ensure Sales Call List data accuracy by coordinating with the database admin support center
- 2.2 Serves as the Level 2 support (Level 1 = Digital Business Partner) for partners
- 2.3 Ensures that all contracts are updated and uploaded in the system
- 2.4 SAP. Coordinates with Support Center on the MDM Process; Ensure set-up CommCon in the system (MDM for both standard and off-standard entries).
- Network Collaboration
- 3.1 Work closely with sales to execute GTM strategies
- 3.2 Collaborate with support functions for GTM execution
- 3.3 Collect documents and requirements from Partner during engagements and disengagements
- 3.4 Route the partner contracts to all signatories
- 3.5 Trade validation to ensure a healthy RTM ecosystem
- 3.6 Participate in MBRs/WORs/Trainings
- Bachelor's degree holder in Business Administration, Marketing, Industrial Engineering, Management, or any Business-Related programs.
- Relevant work experience in General Trade, Special Markets/Modern Trade, Key Accounts; work experience in the FMCG industry is an advantage.
- Must be proficient in Excel
- Must have skills in: (1) Microsoft Office applications, (2) use of digital solutions, (3) geographical knowledge, (4) oral and written communication
- Must possess professional driver's license for 4-wheels
Reach us through our Social Media Pages
Thrive with us at Coca- Cola Europacific Aboitiz Philippines and be part of a Company that is shaping the future of the beverage industry. Together, we can create great moments and make a positive impact on the lives of millions. Apply today and let's refresh the world together.
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