Performance Marketing Lead

BeFit – Senior Performance Marketing Lead

Location: Mandaluyong (on-site) / On-site requirement noted; posted 1 day ago.

Role Description: Senior Performance Marketing Lead acting as the bridge between BeFit and internal stakeholders. Responsible for monitoring campaigns daily, ensuring agency optimizations effectively, and aligning performance data with business outcomes. Coordinates with the Marketing Consultant for strategy and with the COO for budget and sales alignment. Requires understanding of campaign setup across platforms (Meta, Google, TikTok, etc.) to challenge agency recommendations and ensure best practices are followed.

Responsibilities:

• Monitor daily campaign performance across platforms to ensure delivery against KPIs (CPA, ROAS, CTR, lead volume, etc.).
• Demand proactive optimizations from the agency in targeting, bidding, placements, and creative.
• Identify and flag performance risks early and recommend corrective actions.
• Serve as main contact for the paid media agency; ensure clear briefs, timely feedback, and brand alignment.
• Coordinate with internal stakeholders (creative, finance, CRM, UX, IT, operations, sales) to align assets, budgets, tracking, and data flows.
• Ensure smooth handoff of requirements and updates across teams to avoid delays.
• Review agency dashboards and internal CRM/back-end sales reports to ensure numbers align.
• Consolidate insights into weekly/monthly performance reports and highlight trends, wins, and opportunities.
• Provide input on ad copies and creatives; support A/B testing and share learnings with the creative team.

Qualifications:

• 3–5 years of experience in performance marketing or paid media management (agency or in-house).
• Strong working knowledge of Meta Ads Manager, Google Ads, TikTok Ads, and analytics tools.
• Solid understanding of campaign setup, ad types, placements, and platform requirements.
• Proven ability to manage and challenge external agencies.
• Data-driven with excellent analytical and reporting skills (Excel/Google Sheets).
• Excellent coordination and communication skills.
• Startup or fitness industry experience is a plus.

What We Offer: dynamic startup environment with mentorship from the Marketing Consultant and close collaboration with the COO; competitive salary with performance incentives; gym membership and wellness perks.

Posted 1 day ago

Global-Link MP Events – Marketing Executive

Company: Global-Link MP Events International, Inc. – Events and marketing agency; part of Pico Group; Philippines focus.

Role: Marketing Executive within Marketing and Strategy Team.

Key Responsibilities:

• Develop comprehensive marketing plans to maximize event exposure, engagement, and attendance.
• Identify target audiences and create promotional content and messaging strategy.
• Collaborate with artist team to produce visually engaging promotional materials.
• Drive KPIs for trade events; oversee branding and execution from strategy to delivery.
• Develop promotional materials; implement strategic social media campaigns to maximize reach and registrations.
• Build relationships with associations, media partners, and other organizations.

Preferred Qualifications:

• 2–3 years of relevant experience; degree in Marketing/Communication Arts/Business/Related field.
• Experience in brand management, content creation, and social media marketing; copywriting skills.
• Health card included upon regularization; willingness to travel.

Posted 1 day ago

Home Lending – SEO Associate

Company: Home Lending Digital Marketing team. Role focuses on SEO and digital marketing to drive lead traffic.

Responsibilities:

• Develop and implement SEO strategies to increase digital lead traffic.
• Collaborate with Marketing Strategy, Product, Risk, Regulatory, Legal, Editorial, and Digital Production teams.
• Develop and manage mortgage education content library with text, imagery, and infographics.
• Plan topic strategy, editorial development, track performance, and report on goals.
• Support marketing campaigns, coordinate across cross-functional teams, and drive omnichannel execution.

Required Qualifications:

• Bachelor’s degree in Marketing/Business or related field.
• 2+ years in digital marketing or SEO; strong understanding of SEO strategies and content development.
• Excellent communication, collaboration, and data analysis skills.
• Ability to manage multiple projects in a fast-paced environment.

Preferred Qualifications:

• Experience in financial services or home lending industry; CMS familiarity; knowledge of regulatory requirements.
• Creative thinking and cross-functional collaboration experience.

Posted today

Senior Marketing Communications Strategy Officer

Company: Global-Link MP Events International, Inc. – Marketing and Strategy Team.

Role: Senior Marketing Communications Strategy Officer with responsibility for developing marketing plans, messaging, promotion, and event communications.

Key Responsibilities:

• Develop comprehensive marketing plans to maximize event exposure and attendance.
• Identify audiences and craft promotional content and messaging strategy.
• Collaborate with artist team for on-brand promotional materials.
• Drive KPIs for trade events and oversee end-to-end execution.
• Develop social media campaigns and identify trends for content optimization.
• Establish relationships with associations and media partners.

Preferred Qualifications:

• Bachelor’s or Master’s degree in Marketing/Business/Related field.
• Experience in brand management and social media marketing; strong copywriting.
• Health card included; willingness to travel.

Posted 1 day ago

Note: The file contains multiple job postings and internal eligibility notes; all content retained in a cleaned, readable format with sections clearly delineated.

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