General Manager Marketing

5 days ago

Pasig, Philippines Legado Motors Inc. Full time

Overview

Legado Motors Inc. (LMI) is a 100% Filipino-owned corporation established in 2017, specializing in the sales and distribution of Dongfeng Motors. Based in the Philippines, LMI is committed to providing exceptional automotive products and services. We are looking for a dynamic and experienced General Marketing Manager. As the General Marketing Manager, you are responsible to develop marketing strategy for the dealership group — based on corporate directives and in alignment with dealership business objectives. Develops and executes strategies to promote vehicles and brands, analyzing market trends, managing digital and traditional campaigns, and overseeing budgets to increase brand awareness, generate leads, and drive sales.

  • Create and implement comprehensive marketing strategies for vehicles, services, and the overall brand, aligning them with business goals and objectives.
  • Drive individual dealerships as per final marketing directions and sales objectives assigned to each one of them.
  • Market Analysis: Research and analyze market trends, competitor activities, and demographic data to identify opportunities and inform strategy.
  • Coordinate with the Marketing team for implementing various marketing programs at dealership and provide feedback on a regular basis.
  • Campaign Management: Develop, oversee, and execute advertising and promotional campaigns across both digital (SEO, SEM, social media) and traditional channels.
  • Integrate with dealership CRM team to work on joint campaigns and for lead management system.
  • Team & Budget Management: Manage the marketing department's budget, staff, and overall performance, reporting on results and making adjustments as needed. Lead the dealership marketing team to deliver results as per the plan. Manage and effectively utilize the dealership group\'s marketing budget.
  • Brand Oversight: Ensure brand consistency across all marketing efforts and manage the brand's image and reputation. Monitor and control marketing execution at all dealership locations.

Key Skills and Knowledge:

  • Marketing Expertise: Deep knowledge of retail marketing, branding, advertising, and promotional techniques within the automotive sector.
  • Digital Proficiency: Expertise in digital marketing, including SEO, SEM, social media, online advertising, and website optimization.
  • Strategic Thinking: Ability to translate dealership needs into actionable marketing plans that drive traffic, leads, and sales.
  • Analytical Skills: Strong capability to monitor KPIs, analyze results, and adjust strategies based on data.
  • Communication: Effectively communicate with internal teams (sales, product development) and external stakeholders (agencies, manufacturers).
  • Automotive Trends: A deep understanding of the latest trends in the automotive market, including consumer behavior, market conditions, and competitor activities.
Seniority level
  • Director
Employment type
  • Full-time
Job function
  • General Manager/ 10 years experience in Manufacturing and Admix
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