Corporate Marketing

4 weeks ago

Pasig, Philippines Fortune General Insurance Corporation Full time

Overview

The Corporate Marketing & Communications Manager is responsible for the development and execution of the company’s strategic marketing and communication plan aligned with the company's business objectives and brand values. The role requires a combination of marketing and communication skills to build brand awareness and promote products and services to its target audience along with a deep understanding of the non-life insurance industry.

Responsibilities
  • Developing and executing marketing and communication strategies for the company
  • Creating and managing content for various communication channels (e.g. website, social media, press releases, newsletters, corporate correspondence)
  • Creating and managing the design of the company’s marketing tools (e.g. calling cards, flyers, posters, banners, policy jackets and forms, proposal folders, corporate giveaways, company ID and lanyard)
  • Conducting market research to identify customer needs and preferences
  • Collaborating with Division Heads to ensure consistent messaging across all departments
  • Managing relationships with vendors, including advertising agencies and media outlets
  • Measuring and analyzing the effectiveness of marketing campaigns and communication initiatives
  • Development of the annual/monthly/weekly marketing calendar
  • Managing budgets and timelines for marketing and communication projects
  • Staying up-to-date with industry trends and best practices
Qualifications
  • Bachelor\'s degree in Marketing, Communications, or a related field
  • At least 3-5 years of experience in marketing, communication, or public relations
  • Strong writing, editing, and verbal communication skills
  • Proficiency in Microsoft Office, Adobe Creative Suite (Photoshop, InDesign, Illustrator), Canva
  • Experience in planning and executing events and campaigns is a plus
  • With the ability to multitask and work in a fast-paced environment
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