Corporate Marketing

2 weeks ago

Pasig, Philippines Fortune General Insurance Corporation Full time

Overview The Corporate Marketing & Communications Manager is responsible for the development and execution of the company’s strategic marketing and communication plan aligned with the company's business objectives and brand values. The role requires a combination of marketing and communication skills to build brand awareness and promote products and services to its target audience along with a deep understanding of the non-life insurance industry. Responsibilities Developing and executing marketing and communication strategies for the company Creating and managing content for various communication channels (e.g. website, social media, press releases, newsletters, corporate correspondence) Creating and managing the design of the company’s marketing tools (e.g. calling cards, flyers, posters, banners, policy jackets and forms, proposal folders, corporate giveaways, company ID and lanyard) Conducting market research to identify customer needs and preferences Collaborating with Division Heads to ensure consistent messaging across all departments Managing relationships with vendors, including advertising agencies and media outlets Measuring and analyzing the effectiveness of marketing campaigns and communication initiatives Development of the annual/monthly/weekly marketing calendar Managing budgets and timelines for marketing and communication projects Staying up-to-date with industry trends and best practices Qualifications Bachelor\'s degree in Marketing, Communications, or a related field At least 3-5 years of experience in marketing, communication, or public relations Strong writing, editing, and verbal communication skills Proficiency in Microsoft Office, Adobe Creative Suite (Photoshop, InDesign, Illustrator), Canva Experience in planning and executing events and campaigns is a plus With the ability to multitask and work in a fast-paced environment #J-18808-Ljbffr

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