General Marketing Manager

Legado Car Sales, Inc. (LCS) is part of the group of companies owned by Governor Luis Crisologo Singson, with Mr. Wilbert Ang Lim as the President and CEO, and Ms. Regina Singson Lim as the CFO.

On October 2018, LCS became the first official retailer of GAC Motor which was officially launched in the Philippines under the exclusive distributorship. Fast forward to 2023, the company also started catering to a greener future and affordable mobility with its new collaboration with DongFeng Motors (DFM). This is to provide the Filipinos a budget-friendly, eco-friendly, and high-efficient electric vehicle (EV).

We are devoted to continuously strive in upholding our legacy to deliver great service.

Work Location: Ortigas, Pasig City

Job Description:

We are looking for a dynamic and experienced General Marketing Manager. As the General Marketing Manager, you are responsible to develop marketing strategy for the dealership group - based on corporate directives and in alignment with dealership business objectives. Develops and executes strategies to promote vehicles and brands, analyzing market trends, managing digital and traditional campaigns, and overseeing budgets to increase brand awareness, generate leads, and drive sales.

• Strategy Development:
• Create and implement comprehensive marketing strategies for vehicles, services, and the overall brand, aligning them with business goals and objectives.
• Driving individual dealerships as per final marketing directions and sales objectives assigned to each one of them.
• Market Analysis:
• Research and analyze market trends, competitor activities, and demographic data to identify opportunities and inform strategy.
• Responsible to liaison with the Marketing team for implementing various marketing programs at dealership & give feedback on a regular basis.
• Campaign Management:
• Develop, oversee, and execute advertising and promotional campaigns across both digital (SEO, SEM, social media) and traditional channels.
• Integrate with dealership CRM team to work on joint campaigns and for lead management system.
• Team & Budget Management:
• Manage the marketing department's budget, staff, and overall performance, reporting on results and making adjustments as needed.
• Lead the dealership marketing team to deliver results as per the plan.
• Managing and effectively utilizing the dealership groups marketing budget.
• Brand Oversight:
• Ensure brand consistency across all marketing efforts and manage the brand's image and reputation.
• Monitoring and controlling marketing execution at all dealership locations.

Key Skills and Knowledge:

• Marketing Expertise: Deep knowledge of retail marketing, branding, advertising, and promotional techniques within the automotive sector.
• Digital Proficiency: Expertise in digital marketing, including SEO, SEM, social media, online advertising, and website optimization.
• Strategic Thinking: Ability to translate dealership needs into actionable marketing plans that drive traffic, leads, and sales.
• Analytical Skills: Strong capability to monitor key performance indicators (KPIs), analyze results, and adjust strategies based on data.
• Communication: Effectively communicate with internal teams (sales, product development) and external stakeholders (agencies, manufacturers).
• Automotive Trends: A deep understanding of the latest trends in the automotive market, including consumer behavior, market conditions, and competitor activities.

Education:

• Bachelor's degree in Marketing, Business, or a related field.

Job Qualifications:

• Bachelor's degree in Marketing, Business Administration, Communications, or related field.
• 10 – 15 years of marketing manager or general marketing manager experience, with a proven track record in automotive marketing, is essential.
• Strong organizational and communication skills for clear and effective articulation of ideas and requests to both large groups and individuals.
• Capacity to develop strategic marketing plans that align with business objectives.
• Ability to lead and inspire a team, work effectively in a collaborative environment, and build relationships is important.

What We Offer:

• Competitive salary and benefits package.
• Trainings and ongoing professional development.
• Opportunities for career advancement within our growing company.
• A supportive and collaborative work environment.
• The chance to make a meaningful impact on our customers' experiences.

At Legado, we welcome and encourage applications from candidates of all backgrounds as we provide equal opportunity to all hiring candidates.

Job Type: Full-time

Pay: Php50, Php70,000.00 per month

Benefits:

• Additional leave
• Company car
• Company Christmas gift
• Company events
• Flexible schedule
• Health insurance
• Life insurance
• On-site parking
• Pay raise
• Promotion to permanent employee

Ability to commute/relocate:

• Pasig: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Marketing Manager/General Marketing Manager: 5 years (Required)

Work Location: In person