Brand Marketing Manager For Global B2B Offshoring

Overview

About Deployed Phils Inc.

Deployed is an established BPO firm specializing in workforce solutions. They partner with a diverse range of globally-minded businesses—from start-ups to large corporations—across multiple industries.

Responsibilities

• Lead annual and quarterly Go-To-Market (GTM) planning aligned with business growth targets. Monitor market trends, competitor moves, and client/candidate behavior across target regions.
• Deliver monthly Market Beats Reports to inform sales and recruitment strategies.
• Own SEO strategy: keyword research, on/off-page optimization, backlink building, audits. Increase organic visibility and conversions through content-led inbound marketing.
• Plan and publish strategic content: blogs, whitepapers, guides, landing pages, and newsletters.
• Launch and manage inbound campaigns across platforms (LinkedIn, Google, email). Align with Sales on MQL > SQL movement, conversion tracking, and reporting.
• Build lead-gen assets for recruitment services and client acquisition campaigns.
• Build strong B2B messaging tailored to offshore staffing, recruitment, compliance, and productivity. Ensure a consistent brand voice across all channels: website, social media, job ads, proposals, and email.
• Lead or guide thought leadership aligned with business impact and industry authority.
• Partner with Recruitment and Employer Branding teams to drive candidate attraction and job ad engagement. Create recruitment-focused campaigns tailored to PH market behavior and client needs.
• Support internal team and client advisory with talent persona insights and campaign strategy.
• Develop geo-specific marketing campaigns, decks, and digital assets to support entry into AU, UK, NZ, and US markets.
• Work cross-functionally to support platform rollouts, digital tools, and international business strategies.
• Manage freelancers, vendors, or junior creatives to execute marketing projects.
• Present campaign results, performance insights, and opportunities to executive stakeholders.

Requirements

• Strategic Fit / Must-Have Experience - 3 to 5 years in B2B brand or digital marketing (offshoring, outsourcing, or HR tech preferred).
• Marketing in Recruitment industry (not product industry). Proven experience in B2B marketing, preferably for a Recruitment Agency, BPO, or outsourcing firm. Deep understanding of client acquisition vs. candidate attraction — able to pivot messaging for both markets. Strong grasp of account-based marketing (ABM) strategies to support enterprise lead generation. Experience working with or marketing to international markets, particularly Australia, UK, NZ, and US.

Work Arrangement

Work Setup: Onsite
Hours: Monday to Friday, 6AM - 8AM Flexitime

Why you should join our team

Leaves entitlement, HMO and life insurance upon hire

Ready to take on the next challenge? If you're looking for an organisation with outstanding career-development opportunities, amazing work-life culture, and comprehensive benefits crafted to support work-life harmony, you might be a perfect fit at Deployed

At Deployed, we truly believe that our team is the core highlight of our brand. With our goal of being a top business partner for our global clients, we take it as a responsibility to build a diverse, inclusive, and growth-oriented work environment where employees of all backgrounds and lifestyles feel a sense of belonging, mutual respect, and kindness.

Job Type

Job Type: Full-time

Benefits

Benefits: Company events Flexible schedule Health insurance Life insurance

Application Question(s)

Have you led B2B marketing campaigns before? What industries have you marketed to? Tell me about a successful lead generation campaign you've driven. How do you measure campaign success? Have you worked closely with a sales team before? Which platforms/tools do you use? What makes you a good fit for B2B marketing?

Work Location

Work Location: In person

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