Brand Marketing Manager For Global B2B Offshoring
3 weeks ago
Overview
About Deployed Phils Inc.
Deployed is an established BPO firm specializing in workforce solutions. They partner with a diverse range of globally-minded businesses—from start-ups to large corporations—across multiple industries.
Responsibilities- Lead annual and quarterly Go-To-Market (GTM) planning aligned with business growth targets. Monitor market trends, competitor moves, and client/candidate behavior across target regions.
- Deliver monthly Market Beats Reports to inform sales and recruitment strategies.
- Own SEO strategy: keyword research, on/off-page optimization, backlink building, audits. Increase organic visibility and conversions through content-led inbound marketing.
- Plan and publish strategic content: blogs, whitepapers, guides, landing pages, and newsletters.
- Launch and manage inbound campaigns across platforms (LinkedIn, Google, email). Align with Sales on MQL > SQL movement, conversion tracking, and reporting.
- Build lead-gen assets for recruitment services and client acquisition campaigns.
- Build strong B2B messaging tailored to offshore staffing, recruitment, compliance, and productivity. Ensure a consistent brand voice across all channels: website, social media, job ads, proposals, and email.
- Lead or guide thought leadership aligned with business impact and industry authority.
- Partner with Recruitment and Employer Branding teams to drive candidate attraction and job ad engagement. Create recruitment-focused campaigns tailored to PH market behavior and client needs.
- Support internal team and client advisory with talent persona insights and campaign strategy.
- Develop geo-specific marketing campaigns, decks, and digital assets to support entry into AU, UK, NZ, and US markets.
- Work cross-functionally to support platform rollouts, digital tools, and international business strategies.
- Manage freelancers, vendors, or junior creatives to execute marketing projects.
- Present campaign results, performance insights, and opportunities to executive stakeholders.
- Strategic Fit / Must-Have Experience - 3 to 5 years in B2B brand or digital marketing (offshoring, outsourcing, or HR tech preferred).
- Marketing in Recruitment industry (not product industry). Proven experience in B2B marketing, preferably for a Recruitment Agency, BPO, or outsourcing firm. Deep understanding of client acquisition vs. candidate attraction — able to pivot messaging for both markets. Strong grasp of account-based marketing (ABM) strategies to support enterprise lead generation. Experience working with or marketing to international markets, particularly Australia, UK, NZ, and US.
Work Setup: Onsite
Hours: Monday to Friday, 6AM - 8AM Flexitime
Leaves entitlement, HMO and life insurance upon hire
Ready to take on the next challenge? If you're looking for an organisation with outstanding career-development opportunities, amazing work-life culture, and comprehensive benefits crafted to support work-life harmony, you might be a perfect fit at Deployed
At Deployed, we truly believe that our team is the core highlight of our brand. With our goal of being a top business partner for our global clients, we take it as a responsibility to build a diverse, inclusive, and growth-oriented work environment where employees of all backgrounds and lifestyles feel a sense of belonging, mutual respect, and kindness.
Job TypeJob Type: Full-time
BenefitsBenefits: Company events Flexible schedule Health insurance Life insurance
Application Question(s)Have you led B2B marketing campaigns before? What industries have you marketed to? Tell me about a successful lead generation campaign you've driven. How do you measure campaign success? Have you worked closely with a sales team before? Which platforms/tools do you use? What makes you a good fit for B2B marketing?
Work LocationWork Location: In person
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