Senior Marketing Manager

Overview

Position: Senior Marketing Manager - Brand

Location: Manila

Work setup & shift: Hybrid/Dayshift

Reports to: Head of Marketing & Communications

Department/Campaign: Marketing and Communications

Why join MicroSourcing

Our brands are undergoing a period of reinvigoration, and your leadership will be critical in shaping their future success. You will harmonise brand identities while navigating the complexities of a business transformation, ensuring consistency and impact across markets. This is a unique opportunity to define and elevate the brand narrative during a time of significant change, positioning our company for long-term growth and success. You will champion design in building brand equity and lead creative direction, manage brand design standards, and ensure our visual identity and messaging come to life consistently across external and internal campaigns, platforms, events, and PR & communications.

Main Activities and Responsibilities Creative Direction and Brand Building

• Own the creation, evolution, and guardianship of the brand’s visual identity and design system.
• Lead the development of scalable brand assets, guidelines, and creative standards to support consistent execution globally.
• Ensure design is leveraged as a strategic tool to strengthen brand presence across digital, print, events, and experiential channels.
• Lead the creation and execution of brand campaigns that align with MicroSourcing’s Client and Employee Value Propositions.

Leadership

• Mentor and inspire in-house designers, setting a high bar for creativity, craft, and execution. Provide constructive feedback and foster a culture of innovation and design excellence.
• Oversee design and creative execution for BAU activities and key projects.
• Monitor market trends, competitor activity, and customer insights to refine brand positioning and strategy.
• Measure and report on the effectiveness of branding strategies through KPIs and adjust tactics as needed.

Stakeholder Management

• Collaborate with cross-functional teams to ensure brand alignment across all initiatives. Act as a subject matter expert in brand strategy and design, providing guidance on MicroSourcing’s visual identity.
• Cultivate relationships with internal and external stakeholders to align brand initiatives with business objectives and drive cohesive execution.
• Manage relationships with external agencies and vendors for brand initiatives.

Core Competencies

• Strategic thinking and the ability to translate business objectives into effective brand strategies.
• Strong leadership and people management skills; capable of guiding a team to high performance while fostering collaboration and innovation.
• Exceptional communication and storytelling abilities.
• Ability to collaborate across departments and functions.
• Analytical mindset with a focus on data-driven decision-making.
• Brand management expertise in a B2B environment.
• Innovative critical thinking skills.
• Customer-centric approach with a deep understanding of market needs.

Key Skills and Capabilities

• Brand strategy development and execution.
• Experience in digital marketing.
• Strong project management with the ability to manage multiple priorities.
• Excellent stakeholder management and negotiation skills.
• Ability to collaborate with creative teams and agencies to deliver impactful campaigns.
• Knowledge of brand governance and compliance across global markets.
• Strong presentation and reporting skills, with the ability to influence senior leadership.

Qualifications and Typical Experience

• Relevant qualifications in brand management, marketing, communications, business, or a related field.
• 10 years of experience in brand management, preferably within B2B technology or BPO sectors.
• Proven record of leading successful brand campaigns and initiatives.
• Experience working with cross-functional teams in a matrix organisation.
• Demonstrated experience managing external vendors and creative agencies.
• Proven experience in leading and managing a team, with a focus on coaching, development, and performance management.
• Demonstrated ability to effectively manage and collaborate with diverse internal and external stakeholders.
• Strong understanding of the competitive landscape and market dynamics in B2B technology or BPO industries.
• Experience with design and web tools like Adobe Suite, Figma, WordPress, etc.

Other Requirements

• Ability to work independently and take ownership of brand vision and goals.
• Ability to travel for industry events, customer meetings, and internal team collaborations.
• Strong attention to detail and ability to work under tight deadlines.
• High level of adaptability to manage change and work in a fast-paced environment.

About MicroSourcing

With over 9,000 professionals across 13 delivery centers, MicroSourcing is the pioneer and largest offshore provider of managed services in the Philippines.

Our commitment to 100% YOU: MicroSourcing believes that our strength lies in our people’s diversity and talent. We foster an inclusive culture that embraces individuals of all races, genders, ethnicities, abilities, and backgrounds. We provide space for everyone, embracing different perspectives and opportunities for each individual to thrive. We celebrate YOU and your 100%

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