Senior Marketing Manager

Position: Senior Marketing Manager - Brand

Location: Manila

Work setup & shift: Hybrid/Dayshift

Reports to: Head of Marketing & Communications

Department/Campaign: Marketing and Communications

Why join Microsourcing ?

Responsible for:

As Senior Marketing Manager, Brand, you will play a pivotal role in driving the strategic direction of our brands in a dynamic, fast-changing environment.

Our brands are undergoing a period of reinvigoration, and your leadership will be critical in shaping their future success. You will face the exciting opportunity of harmonising brand identities while navigating the complexities of a business transformation, ensuring consistency and impact across markets.

This is a unique opportunity to define and elevate the brand narrative during a time of significant change, positioning our company for long-term growth and success. You will champion the role of design in building brand equity and will lead creative direction, manage brand design standards, and ensure our visual identity and messaging come to life consistently across external and internal campaigns, platforms, events, and PR & communications.

Main activities and responsibilities:

Creative Direction and Brand Building

• Own the creation, evolution, and guardianship of the brand’s visual identity and design system.
• Lead the development of scalable brand assets, guidelines, and creative standards to support consistent execution globally.
• Ensure design is leveraged as a strategic tool to strengthen brand presence across digital, print, events, and experiential channels.
• Lead the creation and execution of brand campaigns that align with the MicroSourcing’s Client and Employee Value Propositions.

Leadership

• Mentor and inspire in-house designers, setting a high bar for creativity, craft, and execution. Provide constructive feedback and foster a culture of innovation and design excellence.
• Oversee design and creative execution for Business as Usual (BAU) activities and key projects.
• Monitor market trends, competitor activity, and customer insights to refine brand positioning and strategy.
• Measure and report on the effectiveness of branding strategies through Key Performance Indicators (KPIs) and adjust tactics as needed.

Stakeholder Management

• Collaborate with cross-functional teams to ensure brand alignment across all initiatives. Act as a subject matter expert (SME) in brand strategy and design, providing guidance on MicroSourcing’s visual identity.
• Cultivate strong relationships with key internal and external stakeholders, collaborating closely to align brand initiatives with business objectives and drive cohesive execution.
• Manage relationships with external agencies and vendors for brand initiatives.

Core Competencies:

• Strategic thinking and ability to translate business objectives into effective brand strategies.
• Strong leadership and people management skills. Skilled in guiding and motivating a team to achieve high performance while fostering a collaborative and innovative work environment.
• Exceptional communication and storytelling abilities
• Ability to collaborate across departments and functions.
• Analytical mindset with a focus on data-driven decision-making.
• Brand management expertise in a B2B environment.
• Innovative critical thinking skills.
• Customer-centric approach with a deep understanding of market needs.

Key Skills and Capabilities

• Proficiency in brand strategy development and execution.
• Experience in digital marketing.
• Strong project management skills with the ability to manage multiple priorities.
• Excellent stakeholder management and negotiation skills.
• Ability to collaborate with creative teams and agencies to deliver impactful campaigns.
• Knowledge of brand governance and compliance across global markets.
• Strong presentation and reporting skills, with the ability to influence senior leadership.

Qualifications and Typical experience:

• Relevant qualifications in brand management, marketing, communications, business, or a related field
• 10 years of experience in brand management, preferably within B2B technology or BPO sectors.
• Proven record of leading successful brand campaigns and initiatives.
• Experience working with cross-functional teams in a matrix organisation.
• Demonstrated experience managing external vendors and creative agencies.
• Proven experience in leading and managing a team, with a focus on coaching, development, and performance management.
• Demonstrated ability to effectively manage and collaborate with a diverse group of internal and external stakeholders to achieve shared goals.
• Strong understanding of the competitive landscape and market dynamics in the B2B technology or BPO industries.
• Experience with design & web tools like Adobe Suite, Figma, WordPress, etc.

Other Positions and requirements:

• Ability to work independently and take ownership of brand vision and goals.
• Ability to travel for industry events, customer meetings, and internal team collaborations.
• Strong attention to detail and ability to work under tight deadlines.
• High level of adaptability to manage change and work in a fast-paced environment.

About MicroSourcing

With over 9,000 professionals across 13 delivery centers, MicroSourcing is the pioneer and largest offshore provider of managed services in the Philippines.

Our commitment to 100% YOU

MicroSourcing firmly believes that our company's strength lies in our people's diversity and talent. We are proud to foster an inclusive culture that embraces individuals of all races, genders, ethnicities, abilities, and backgrounds. We provide space for everyone, embracing different perspectives, and making room for opportunities for each individual to thrive.

At MicroSourcing, equality is not merely a slogan – it\'s our commitment. Our way of life. Here, we don\'t just accept your unique authentic self - we celebrate it, valuing every individual's contribution to our collective success and growth. Join us in celebrating YOU and your 100%

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