Senior Marketing Manager

4 weeks ago

Philippines Atticus Advisory Solutions Inc. Full time

Marketing Manager to lead demand generation, automation, and email marketing efforts. This role is responsible for setting up, executing, monitoring, and optimizing paid ads, email, and cross-channel marketing campaigns across various social and digital platforms. The ideal candidate is skilled in HubSpot and experienced in marketing automation, lead nurturing, and performance tracking to drive high-quality leads and conversions.

Overview

This role focuses on building and optimizing marketing automation, CRM processes, and paid campaigns to generate and convert B2B leads.

Responsibilities
  • Build, manage, and optimize marketing automation workflows in HubSpot.
  • Implement lead scoring, segmentation, and nurturing sequences to improve conversion rates.
  • Ensure accurate tracking and attribution of marketing efforts.
  • Create and optimize email marketing campaigns to engage prospects and drive conversions.
  • Design automated email sequences for different stages of the funnel.
  • Monitor open rates, click-through rates, and conversion rates to refine strategies.
  • Develop, launch, and optimize paid campaigns on LinkedIn, Meta (Facebook & Instagram), Google Ads, and other relevant platforms.
  • Manage campaign budgets, A/B test ad creatives, and optimize for lead quality and cost efficiency.
  • Track and analyze key metrics (CTR, CPC, CPL, ROAS) and provide actionable insights to improve performance.
  • Continuously analyze and refine paid campaign performance using data-driven insights.
  • Provide regular reports with recommendations to improve ROI.
  • Work cross-functionally with content, sales, and design teams to align messaging and strategy.
Qualifications
  • 7+ years of experience in paid marketing, demand generation, and digital marketing .
  • Hands-on experience managing LinkedIn Ads, Meta Ads, Google Ads and other PPC channels.
  • Proficiency in HubSpot (automation , workflows , reporting , and email marketing ).
  • Strong analytical skills and experience with Google Analytics , conversion tracking, and reporting tools.
  • Ability to manage multiple campaigns, analyze performance, and optimize based on data.
  • Strong understanding of B2B lead generation and marketing funnels .
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