HubSpot Expert

About GXA

At GXA, we're more than just an IT services company—we're a purpose-driven partner helping small and medium businesses thrive through strategy, technology, and security. For 20+ years, we've empowered organizations to leverage IT as a growth enabler, while giving back to our community locally and globally.

We're looking for a HubSpot Expert & Growth Marketer to take our sales and marketing engine to the next level. If you live and breathe HubSpot and love building scalable marketing campaigns that directly drive revenue, this role is for you. You\'ll own the HubSpot platform, design campaigns, optimize automations, and deliver insights that accelerate growth.

The HubSpot Expert & Growth Marketer will be responsible for owning and optimizing GXA\'s HubSpot platform, ensuring our sales, marketing, and service teams are fully aligned and equipped to drive growth. This role combines deep technical expertise in HubSpot with strategic marketing skills, including automation, lead nurturing, campaign optimization, and reporting.

The ideal candidate is both a systems architect and a growth-minded marketer who can design scalable processes, uncover insights from data, and execute campaigns that directly impact pipeline and revenue.

• Be the HubSpot go-to expert—owning workflows, automations, pipelines, and reporting.
• Build and optimize campaigns that attract, nurture, and convert SMB executives.
• Partner with our sales team to improve lead handoff, scoring, and conversion.
• Design dashboards and deliver insights on pipeline performance and ROI.
• Continuously improve campaigns through A/B testing and data-driven strategies

• HubSpot Administration & Optimization
  • Serve as the subject matter expert (SME) and admin for HubSpot CRM, Marketing Hub, and Sales Hub.
  • Build, optimize, and document workflows, pipelines, and automation processes.
  • Ensure data integrity, segmentation, and lifecycle stage management across all databases.
  • Train and support sales and marketing teams on HubSpot best practices.
• Marketing Automation & Campaign Execution
  • Design and launch automated nurture campaigns, email sequences, and landing pages.
  • Optimize lead scoring, handoffs, and attribution reporting to align sales and marketing.
  • A/B test subject lines, CTAs, forms, and workflows to increase conversion.
• Revenue & Growth Marketing
  • Develop and execute integrated demand generation campaigns that attract and convert SMB executives.
  • Partner with sales leadership to drive pipeline acceleration and improve conversion rates.
  • Manage reporting dashboards to track KPIs including MQL → SQL → Opportunity → Closed-Won.
  • Provide insights and recommendations to continuously improve campaign performance.
• Strategic Leadership
  • Act as a thought partner to the CEO and CMO on HubSpot strategy and growth initiatives.
  • Benchmark and implement HubSpot\'s latest tools, AI features, and integrations with other platforms.
  • Ensure consistent brand messaging across channels
• KPIs for Success
  • Increased MQL → SQL conversion rates.
  • Improved pipeline velocity and reduced sales cycle length.
  • Consistent, clean HubSpot data and automation processes.
  • Documented playbooks for campaigns, workflows, and reporting.
  • Marketing-influenced revenue growth

5+ years of hands-on HubSpot CRM/Marketing Hub experience (HubSpot certifications required).

Proven experience in designing and managing complex workflows, automations, and integrations.

Strong marketing background with a track record in B2B demand generation, inbound, and ABM.

Data-driven mindset with expertise in HubSpot reporting, dashboards, and campaign attribution.

Exceptional communication skills with the ability to partner with executives and cross-functional teams.

Experience in MSP/IT services, SaaS, or B2B professional services preferred.

• Be part of a purpose-driven company with a global mission.
• Lead HubSpot strategy and execution with high visibility to leadership.
• Make a direct impact on pipeline, revenue, and client growth.
• Work in a collaborative, entrepreneurial environment

Note: This position is based in Philippines and may involve remote work as applicable.