Digital Media Buyer

4 weeks ago

Makati, Philippines Kimtan Labs Full time

Overview

Digital Media Buyer to plan, execute, and optimize paid advertising campaigns across TikTok, Shopee, Lazada, and Meta (Facebook & Instagram). The ideal candidate is data-driven, strategic, and experienced in managing e-commerce ad campaigns that drive sales.

Responsibilities
  • Develop and implement paid media strategies to maximize ROI across TikTok, Shopee, Lazada, and Meta.
  • Optimize ad placements, targeting, and bidding strategies to improve performance and efficiency.
  • Conduct A/B testing on ad creatives, audiences, and messaging to enhance campaign effectiveness.
  • Monitor and analyze key performance metrics (CPC, CTR, ROAS, conversion rates) and adjust strategies accordingly.
  • Collaborate with creative and marketing teams to develop compelling ad content.
  • Stay updated on platform algorithm changes, trends, and best practices for e-commerce advertising.
  • Manage ad budgets effectively, ensuring cost efficiency while meeting revenue goals.
Qualifications
  • Proven experience in media buying and running performance-driven ads on TikTok, Shopee, Lazada, and Meta.
  • Strong analytical skills and proficiency in advertising dashboards and analytics tools.
  • Ability to interpret data and optimize campaigns based on performance insights.
  • Experience in e-commerce, affiliate marketing, or online retail advertising is a plus.
  • Detail-oriented, self-motivated, and able to manage multiple campaigns simultaneously.
  • Willing to work onsite at Makati office.
Details
  • Seniority level: Entry level
  • Employment type: Full-time
  • Job function: Marketing and Sales
  • Industries: Retail Health and Personal Care Products
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