Media Buyer

2 weeks ago

Makati, Philippines EPS Full time

Media Buyer to join our in-house marketing team. In this role, you will be responsible for executing media strategies, managing self-serve digital campaigns, and driving optimisations based on campaign data.

This is a hands-on role that requires strong digital platform knowledge, attention to detail, and the ability to collaborate closely with internal stakeholders and media vendors.

Responsibilities include:
  • Execute media buying strategies, including audience targeting selection and channel planning .
  • Set up, monitor, and optimise digital media campaigns across key self-serve platforms such as:
  • Google Ads (YouTube, DV360, DCM)
  • TikTok
  • Outbrain
  • Analyse campaign performance data and provide actionable insights and optimisation recommendations.
  • Coordinate with external media vendors for managed buys, including briefing, negotiation, reporting, and delivery.
  • Work closely with internal marketing teams to understand campaign objectives and timelines, and ensure media plans align with business goals.
  • Support campaign reporting cadences , consolidating performance results into reports that are clear, timely, and actionable.
Skills & Experience required:
  • Diploma or Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent work experience).
  • Minimum 3 years of experience in a media buying or performance marketing role, preferably across multiple digital platforms.
  • Strong analytical skills and familiarity with digital metrics (CPM, CTR, CPA, ROAS, etc.).
  • Experience managing campaigns end-to-end on self-serve platforms.
  • Strong communication and coordination skills, with the ability to collaborate across internal and external teams.
  • Detail-oriented with a bias for optimisation and results.
  • A get-it-done attitude of problem solving when media buys are paused
  • A growth mindset to test & learn and adjust media buy strategies should there be roadblocks
  • Strong analytical and problem-solving skills.
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