Digital Buyer

3 weeks ago

Makati, Philippines Publicis Groupe Full time

Overview Publicis Groupe is a leading communications group with capabilities in Creative, Media, Digital Business Transformation and Production. The Digital Buyer role supports paid media content execution for clients and day-to-day management of digital media campaigns across social networks (Facebook, Twitter, Instagram, LinkedIn, Snapchat, Pinterest, TikTok), paid search networks (AdWords), and other digital networks (DoubleClick, etc.). The role also supports client reporting activities with the broader media team. The candidate should have a strong interest in learning search, social and integrated digital media strategies. Job Description The Digital Buyer plays an integral role in the execution of paid media content for clients and will provide knowledge while managing day-to-day digital media campaigns. This includes campaigns across social networks and search networks. The Digital Buyer will assist in client reporting activities with the broader media team. Responsibilities Provide knowledge on the category’s digital landscape and activities Execute paid social and paid search campaigns Analyze category and competition Campaign setup and optimization Media asset organization and scheduling Keyword research and ad copy creation Traffic client campaigns in Google Campaign Manager Collaborate with media planners and account teams to strategize tagging QA placements per vendor IO and media plan Assist in aggregation of data from various media platforms Assist in development of client-facing media reports utilizing Data Studio Additional Information Publicis Groupe concluded the year 2024 as the world's largest advertising group, driven by strong performance, including an organic growth rate of 6.3% in the fourth quarter, leading to a 5.8% increase for the full year. This performance also resulted in Publicis Groupe growing three times faster than its holding company competitors and five times faster than IT consultancies. The company also reported maintaining industry-leading financial ratios and increased investments in artificial intelligence (AI) and talent development. #J-18808-Ljbffr

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