Digital Buyer

4 weeks ago

Makati, Philippines Publicis Groupe Full time
Overview

Publicis Groupe, known for its world-renowned creativity, best-in-class technology, digital and consulting expertise, is the world's third largest communications group with more than 80,000 people in over 100 countries. The Groupe has four Solution hubs: Creative with Publicis Communications, Media with Publicis Media, Digital business transformation with Publicis Sapient, and Health & Wellbeing with Publicis Health. Since 2014, Publicis Groupe has integrated Sapient and later Epsilon to scale data-led offerings, creating the Power of One model that puts clients at the core by uniting capabilities across the Groupe.

Job Description

The Digital Buyer plays an integral role in the execution of paid media content for clients and is responsible for the day-to-day management of digital media campaigns. These campaigns span social networks (Facebook, Twitter, Instagram, LinkedIn, Snapchat, Pinterest and TikTok), paid search networks (AdWords), and other digital networks (DoubleClick, etc.). In addition, the Digital Buyer assists in client reporting activities with the broader media team. Candidates must have a strong interest in learning search, social and integrated digital media strategies.

Responsibilities
  • Provide knowledge on the category’s digital landscape and activities
  • Execute paid social and paid search campaigns
  • Analyze category and competition
  • Campaign setup and optimization
  • Media asset organization and scheduling
  • Keyword research and ad copy creation
  • Traffic client campaigns in Google Campaign Manager
  • Work with media planners and account teams to strategize tagging
  • QA placements per vendor IO and media plan
  • Assist in aggregation of data from various media platforms
  • Assist in development of client-facing media reports utilizing Data Studio
Seniority level
  • Entry level
Employment type
  • Full-time
Job function
  • Marketing and Advertising
Industries
  • Advertising Services
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