Digital Buyer

1 day ago

Makati City, National Capital Region, Philippines Publicis Groupe Full time ₱120,000 - ₱180,000 per year

Publicis Groupe, known for its world-renowned creativity, best in class technology and data assets, and digital and consulting expertise, is one of the world's largest communications groups. With 80,000 staff in over 100 countries, the Groupe has capabilities in Creative, Media, Digital Business Transformation and Production.

As a Connecting Company for the Connected Age, Publicis Groupe is able to deliver winning solutions for clients through the Power of One - driven by a common purpose, a powerful spirit, shared behaviours, great character and a relentless focus on our clients.

Job Description

A
Digital Buyer with Data Analyst focus will support the CRM and eCommerce teams by delivering high-quality data reporting, campaign analysis, and actionable insights. In this role, you will help track consumer behavior in the lens of media, measure email and SMS campaign performance, and support tagging and tracking efforts across digital platforms.

This is a growth opportunity for someone who is data-curious, highly detail-oriented, and passionate about helping marketing and eCommerce teams make smarter, faster decisions.

Responsibilities

  • Support CRM performance reporting (email, SMS, loyalty, etc.) by creating reports and tracking key KPIs (open rates, click-through, conversion, revenue per send).
  • Analyze eCommerce performance: traffic, conversion funnel, product performance, cart abandonment, and other behaviors.
  • Collaborate with marketing and dev teams to implement and QA pixels and tracking tags.
  • Assist in data collection and integrity from assigned marketing tools.
  • Generate campaign performance summaries with insights and optimization opportunities.
  • Use tools like Microsoft Excel, Google Sheets, Looker, Tableau, or Google Data Studio to create visually clear, automated reports.
  • Optional: use SQL to pull custom queries for advanced reports and segmentation.

Qualifications

  • 1-2 years of experience in digital buying, CRM, eCommerce, or data analytics roles.
  • Basic understanding of media, CRM and eCommerce metrics.
  • Intermediate proficiency in Excel/Google Sheets for analysis and data cleaning.
  • Strong attention to detail, time management, and communication skills.

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