Rural Channel Manager

6 days ago • Be among the first 25 applicants. Get AI-powered advice on this job and more exclusive features. Job Title: Rural Channel Manager Our Client: This role is for a leading global food and beverage company, operating in Papua New Guinea (PNG). The company's goal for this position is to drive sales growth and expand its market presence in the rural areas of PNG . The role is crucial for reaching the rural consumer base, increasing product availability, and driving business growth in these underserved areas. Scope: The Rural Channel Manager reports directly to the Sales Manager - PNG within the Sales Department. The position involves developing and managing distribution channels in rural markets, building strong relationships with key stakeholders, and implementing marketing strategies to maximize brand visibility and sales. It is a managerial position within the 'Generating Demand' job family and requires leading and managing a team of rural sales agents. The role is focused on the AOA/Oceania region. Key Responsibilities Channel Development: Develop and implement effective strategies to expand the company's presence in rural PNG, identifying and evaluating potential distribution channels such as Trade Stores, Table Markets, and Taka Boxes across all four regions of the country, and establishing strong relationships with channel partners to negotiate favorable terms. Sales Growth: Drive sales by increasing product availability and visibility in rural markets. Collaborate with the Sales and Marketing teams to develop and implement targeted marketing campaigns and promotions for the rural consumer base, monitor sales performance and implement corrective actions to achieve sales targets. Relationship Building: Build and maintain strong relationships with key stakeholders, including distributors, retailers, and local authorities. Collaborate on joint promotional activities, resolve issues, and ensure smooth operations within the rural distribution channels, acting as a liaison to foster trust and partnership with the rural trade community. Market Analysis: Conduct thorough market research to understand the unique characteristics and dynamics of the rural PNG market, identifying market trends, consumer preferences, and competitor activities to develop targeted strategies and capitalize on market opportunities. Team Management: Lead and manage a team of rural sales agents, providing guidance, support, and training to help them meet targets, fostering a positive and motivating work environment that encourages teamwork and continuous improvement. Reporting and Analysis: Prepare regular reports on sales performance, market trends, and channel effectiveness, using data to make informed decisions and adjust strategies as needed. Qualifications Minimum of 5 years of experience in sales in the FMCG (Fast-Moving Consumer Goods) industry in a managerial position, related to the management of local networks, distributors, or key customers. Leadership: Proven experience in managing a team with strong leadership, collaboration, and teamwork skills. Business Acumen: Very good knowledge of sales and negotiation techniques, high analytical skills, and the ability to prepare and conduct presentations including numerical analyses. Technical Skills: Strong computer skills, including very good knowledge of MS Excel. Other Attributes: Excellent interpersonal skills, strong time management and planning skills, problem-solving, goal orientation, resilience, adaptability, and customer focus. Functional Knowledge: Knowledge of the interrelation of key functions, including field sales, marketing, finance, HR, supply chain, technical, and global/IS/IT. Commercial Processes: Understanding of financial processes from order to cash (e.g., invoice, deduction management, pricing), knowledge of local processes and procedures in customer management and trade management, and knowledge of integrated commercial planning. Join us at Easy Skill Easy Skill is changing the way we work. We supercharge teams around the world and transform people into a competitive advantage. With the right people power, anything is possible. We align technical project needs with the world's best talent, connecting the right people, skills, and knowledge with the right projects to shape a better future. #J-18808-Ljbffr