Customer Relationship Management Specialist

21 hours ago


Albay Philippines LCC - Liberty Commercial Center Inc. Full time

The CRM Specialist is responsible for managing and optimizing the company’s Customer Relationship Management (CRM) system to improve customer engagement, retention, and business performance. This role involves analyzing customer data, developing segmentation strategies, automating workflows, and ensuring CRM best practices are followed across the organization. Key Responsibilities: Maintain and manage the CRM database to ensure data accuracy, integrity, and security. Develop and execute CRM campaigns to drive customer engagement, loyalty, and sales. Analyze customer behavior and segmentation to identify opportunities for targeted marketing and personalization. Collaborate with sales, marketing, and customer service teams to improve customer journey and experience. Implement automation workflows for lead nurturing, onboarding, and re-engagement campaigns. Generate regular reports and dashboards on CRM performance, KPIs, and campaign outcomes. Support data migration, system upgrades, and integration with other tools (e.g., email, analytics, ERP). Ensure compliance with data protection and privacy regulations (e.g., GDPR). Provide user training and support to ensure team members effectively use the CRM system. Continuously monitor CRM trends and suggest improvements for better customer management. Qualifications & Requirements: Bachelor’s degree in Marketing, Business Administration, Information Systems, or a related field. 1–3 years of experience in CRM management, marketing automation, or customer data analytics (fresh graduates with CRM or data experience are welcome). Strong understanding of CRM systems (e.g., Salesforce, HubSpot, Zoho CRM, Microsoft Dynamics, or similar). Analytical mindset with the ability to interpret customer data and generate actionable insights. Excellent communication, problem-solving, and organizational skills. Proficiency in Microsoft Excel or Google Sheets; familiarity with SQL or data visualization tools is a plus. Detail-oriented and capable of managing multiple projects simultaneously. #J-18808-Ljbffr



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