Business Offer Manager for Industrial Automation
2 days ago
At Schneider Electric , we believe access to energy and digital is a basic human right. We empower all to do more with less, ensuring Life Is On everywhere, for everyone, at every moment. We provide energy and automation digital solutions for efficiency and sustainability.
Responsibilities- Master Offer Knowledge and Offer Environment
- Strong offer knowledge and sharp understanding of value propositions for market segments
- Deep understanding of the key market segments, trends, competitive offer landscape
- Understand and share Offer strategy with Business and Execute Marketing Plan
- Develop and execute product positioning strategy at market segment level, based on Schneider electric's product strengths and competition's portfolio strengths
- Arrive at focused plan about which markets to target and which markets NOT to target based on fact-based segment level analysis
- Implement the Marketing Mix (Product, Place, Price, Promotion) and define all necessary key action to deploy offer strategy and growth action plans
- Own pricing and profitability optimization of the offer portfolio
- Manage and develop offer portfolio, deliver new offer launches, drive market share growth
- Support the planning and execution of annual marketing & sales plan
- Drive Offer Strategy Execution with Sales & Pre-Sales
- Ensure "qualification" of right pipeline of pursuits along with pre-sales, sales, and channels
- Proactively engage with sales teams to maximize end user saturation through application/architecture by visiting customers regularly
- Develop channel competencies and volume through smart pricing and promotions
- Engage with cross selling teams to increase market share in 'sweet spots' identified in strategy
- Engage Supply Chain team to ensure inventory management and delivery schedules
- Marcom activities engagement for offer branding
- Design marketing programs to engage key stakeholders – End Users, Specifiers, Contractors, Panel Builders, Distributors and System Integrators
- Build a strong pull for offer portfolio through influencing specifiers
- Align marketing program with offer launch roadmap
- Close collaboration with global Offer marketing team to ensure roadmap evolution
- Work with East Asia team for sharing market intelligence, success stories, business cases and multi-country initiatives
- Minimum 8 years of experience in Industrial Automation
- At least a few years in hands on Variable Speed drive Low Voltage, Automation components such as push buttons, pilot lights, signaling devices and industrial relays, on Human Machine Interface, Automation Control or Motion Control, and on Industrial Software.
- Strong understanding of market conditions and segments
- Experience in business/strategy planning and execution
- Global family leave
- Comprehensive medical coverage for employee and dependents
- Worldwide Employee Stock Ownership
…and more
Let us learn about you Apply today.
Job details- Seniority level: Mid-Senior level
- Employment type: Full-time
- Job function: Product Management, Marketing, and Sales
- Industries: Automation Machinery Manufacturing
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