Performance Marketing Manager
3 weeks ago
Performance Marketing Manager – Beauty
Posted today
Job Description
DUTIES AND RESPONSIBILITIES
A. Develops Short-Term and Long-Term Business Plan for the Category
- Develops Category Review and Trade Category Plan
- Develops trade marketing plan per channel to ensure market share and value growth for assigned categories.
- Trade programs that will deliver sustainable sales volume growth
- Initiatives that will deliver superior distribution and merchandising versus key competitors
- Fiscalize Category Trade Promo Fund
- Performance vs. objective in terms of volume, implementation guidelines, competitive reaction, ease in implementing to trade, promo spending (ROI, CTSR, CTISR)
- Qualifies proposals of sales-initiated promotions and recommend changes consistent with brand strategies and budget
B. Co-manages with Promo Activations Manager in the execution of Marketing and Sales Initiatives
- Develop brand strategies and programs into actionable steps via the release of Sales Action Brief to Field Sales
- Sets full year initiatives calendar based on priorities of the Sales cycle
- Co-Manage over-all deployment of regional brand and CMD activations to Field Personnel in both DBG and KAG with Promo Activations Assistant
- Ensures On-time and In-Full Execution of all Trade Program
- Develops Post Promo Evaluation and Analysis and files these for future reference
C. Co-Leads with Marketing all New Product / Promo Launches
- Co-develop with Marketing product launches, line extensions and price increases aligned with the needs of retailers/trade.
- Plans out pipeline volumes, distribution, merchandising, and pricing standards in close coordination with Marketing for regional new products
- Develop new product trade programs that will help field sales towards achievement of business objectives
- Ensure "Speed to Market" success and development of best practices to be shared with field sales
D. Secure market intelligence on category landscape and competitive strategies
- Conducts fieldwork at least 4x a month to review competitive activities both for retailers and for customers
- Regularly monitors competitive pricing and trade margins
Communication
A. Develops Superior Distribution, Merchandising, and Pricing Strategies nationwide
- Develop superior distribution, merchandising, and pricing by trade segment through analysis of trade dynamics and informs the Sales team on any distribution, merchandising, and pricing opportunities in the area.
- Analyze competitive landscape and regularly cascade competitive activities and recommends immediate action plans to counter competition in the trade
- Analyze and review Nielsen Retail Audit / Kantar World Panel results and transform opportunities into actionable plans for Field Sales
B. Perform Customer Marketing-related Administrative Work
- Submit Category Monthly Letter for Retail
- Update Distribution targets / Retail Performance Standard (RPS)
- Deployment of Monthly Canvass Packet/ Sales Promo Workbook
- Processing of Promo Claims
Authority
A. Approves Promo Work Plans specific to the category being handled
FUNCTIONAL KNOWLEDGE / SKILL REQUIREMENTS- Bachelor’s degree, ideally in Business Management or a related field
- Working experience of at least 2 years with Trade Marketing / Brand Marketing, and background in Distributor or Key Accounts Management of at least 1 year
- Training on Category Management, Shopper Marketing / Insighting, and in Post Promo Evaluation Process
- Strong Project Management Skills – able to deliver quality, on-time results
- Ability to assess current landscape and trends of each channel, competitive activities, and product opportunities
- Strong innovation skills, and ability to make things happen
- Ability to analyze and solve complex problems
- Excellent communication and collaboration skills
- Must be able to work with minimal supervision and performs exceptionally under pressure
- Knowledgeable in MS Office – Excel, Word, and PowerPoint
Posted today
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