Performance Marketing Manager

19 hours ago


Metro Manila Philippines Buscojobs Full time

Performance Marketing Manager – Beauty

Posted today

Job Description

DUTIES AND RESPONSIBILITIES

A. Develops Short-Term and Long-Term Business Plan for the Category

  • Develops Category Review and Trade Category Plan
  • Develops trade marketing plan per channel to ensure market share and value growth for assigned categories.
  • Trade programs that will deliver sustainable sales volume growth
  • Initiatives that will deliver superior distribution and merchandising versus key competitors
  • Fiscalize Category Trade Promo Fund
  • Performance vs. objective in terms of volume, implementation guidelines, competitive reaction, ease in implementing to trade, promo spending (ROI, CTSR, CTISR)
  • Qualifies proposals of sales-initiated promotions and recommend changes consistent with brand strategies and budget

B. Co-manages with Promo Activations Manager in the execution of Marketing and Sales Initiatives

  • Develop brand strategies and programs into actionable steps via the release of Sales Action Brief to Field Sales
  • Sets full year initiatives calendar based on priorities of the Sales cycle
  • Co-Manage over-all deployment of regional brand and CMD activations to Field Personnel in both DBG and KAG with Promo Activations Assistant
  • Ensures On-time and In-Full Execution of all Trade Program
  • Develops Post Promo Evaluation and Analysis and files these for future reference

C. Co-Leads with Marketing all New Product / Promo Launches

  • Co-develop with Marketing product launches, line extensions and price increases aligned with the needs of retailers/trade.
  • Plans out pipeline volumes, distribution, merchandising, and pricing standards in close coordination with Marketing for regional new products
  • Develop new product trade programs that will help field sales towards achievement of business objectives
  • Ensure "Speed to Market" success and development of best practices to be shared with field sales

D. Secure market intelligence on category landscape and competitive strategies

  • Conducts fieldwork at least 4x a month to review competitive activities both for retailers and for customers
  • Regularly monitors competitive pricing and trade margins

Communication

A. Develops Superior Distribution, Merchandising, and Pricing Strategies nationwide

  • Develop superior distribution, merchandising, and pricing by trade segment through analysis of trade dynamics and informs the Sales team on any distribution, merchandising, and pricing opportunities in the area.
  • Analyze competitive landscape and regularly cascade competitive activities and recommends immediate action plans to counter competition in the trade
  • Analyze and review Nielsen Retail Audit / Kantar World Panel results and transform opportunities into actionable plans for Field Sales

B. Perform Customer Marketing-related Administrative Work

  • Submit Category Monthly Letter for Retail
  • Update Distribution targets / Retail Performance Standard (RPS)
  • Deployment of Monthly Canvass Packet/ Sales Promo Workbook
  • Processing of Promo Claims

Authority

A. Approves Promo Work Plans specific to the category being handled

FUNCTIONAL KNOWLEDGE / SKILL REQUIREMENTS
  • Bachelor’s degree, ideally in Business Management or a related field
  • Working experience of at least 2 years with Trade Marketing / Brand Marketing, and background in Distributor or Key Accounts Management of at least 1 year
  • Training on Category Management, Shopper Marketing / Insighting, and in Post Promo Evaluation Process
  • Strong Project Management Skills – able to deliver quality, on-time results
  • Ability to assess current landscape and trends of each channel, competitive activities, and product opportunities
  • Strong innovation skills, and ability to make things happen
  • Ability to analyze and solve complex problems
  • Excellent communication and collaboration skills
  • Must be able to work with minimal supervision and performs exceptionally under pressure
  • Knowledgeable in MS Office – Excel, Word, and PowerPoint

Posted today

#J-18808-Ljbffr

  • , Metro Manila, Philippines Intrepid Asia Full time

    About Us Intrepid Asia is a leading Ecommerce and Digital Solutions Provider in South East Asia. We offer end-to-end omni-channel ecommerce management, a wide range of Digital Marketing Services and advanced Market Intelligence, all powered by state of the art inhouse Technology to our client base of leading international brands across all key marketplaces...


  • , Metro Manila, Philippines Buscojobs Full time

    Makati, National Capital Region Lica Group of Companies Posted today Job Viewed Tap Again To Close Job Description Responsibilities : Plan and execute digital marketing campaigns Monitor and analyze effectiveness of marketing content Develop and manage website content Find and target audiences Qualifications : Strong analytical and planning skills Must have...


  • , Metro Manila, Philippines Buscojobs Full time

    Overview Performance Marketing Manager APAC jobs in Pasig. Proficient in English. Familiar with using GSuite. Knowledgeable in social media platforms: Meta, Pinterest, TikTok, LinkedIn among others. Has a background in Wordpress CMS, Google Analytics, and Tag Manager. Can create marketing content (Canva, Jitter, Filmora, Photoshop). Schedule: 8 hour shift....


  • , Metro Manila, Philippines Buscojobs Full time

    Marketing Manager Pasig, Palawan Enshored Inc. Posted today Job Description The Marketing Manager shall be responsible for all aspects of marketing operations. The goal is to help grow the brand’s influence while increasing brand loyalty and awareness. He/She shall be responsible for the management of the organization's presence through strategic...


  • , Metro Manila, Philippines Buscojobs Full time

    BeFit – Senior Performance Marketing Lead Location: Mandaluyong (on-site) / On-site requirement noted; posted 1 day ago. Role Description: Senior Performance Marketing Lead acting as the bridge between BeFit and internal stakeholders. Responsible for monitoring campaigns daily, ensuring agency optimizations effectively, and aligning performance data with...


  • , Metro Manila, Philippines Intrepid Asia Full time

    Overview Intrepid Asia is a leading Ecommerce and Digital Solutions Provider in South East Asia. We offer end-to-end omni-channel ecommerce management, a wide range of Digital Marketing Services and advanced Market Intelligence, all powered by state of the art inhouse Technology to our client base of leading international brands across all key marketplaces...


  • , Metro Manila, Philippines Buscojobs Full time

    Job Description Willing to work in PASAY. With Hybrid Schedule. Plan, organize, and implement market surveys to obtain data that provides insights to market trends and consumer requirements Collaborate with the Marketing Team, Chefs and Creatives Develop marketing strategies and execute plans for new and existing F&B concepts/products, which may include...


  • Philippines Airr Labs Inc. Full time ₱900,000 - ₱1,200,000 per year

    The Performance Marketing Manager has a proven track record in managing and optimizing digital media initiatives across various channels not limited to to Lazada, Shopee, TikTok and META. He/she will lead Performance Marketing Associates and Specialists in stakeholder management, & the primary person responsible for hitting media plan and growth targets...


  • , Metro Manila, Philippines Symply G Marketing Full time

    Role Description This is a full-time, on-site role for a Regional Trade Marketing Manager based in the National Capital Region, Philippines. The National Trade Marketing Manager will be responsible for developing and executing national market plans and trade marketing strategies. The role includes conducting business planning, analyzing market data, and...


  • , Metro Manila, Philippines Buscojobs Full time

    Digital Marketing Manager Makati, National Capital Region Lica Group of Companies Job Description Responsibilities : Plan and execute digital marketing campaigns Monitor and analyze effectiveness of marketing content Develop and manage website content Find and target audiences Qualifications : Strong analytical and planning skills Must have a strong grasp...