Digital Marketing Manager

4 hours ago

Bonifacio Global Metro Manila, Philippines NORTH TREND MARKETING CORPORATION Full time ₱144,000 - ₱600,000 per year

Key Responsibilities:

Social Media Management:


• Develop and implement a data-informed content strategy across all platforms (Facebook, Instagram, TikTok, LinkedIn, YouTube).


• Create monthly content calendars, including post planning, copywriting, scheduling, and publishing.


• Align content with brand voice and campaign goals using compelling visuals and storytelling.


• Manage audience engagement—responding to comments, DMs, and mentions within 24 hours.


• Collaborate with influencers, creators, and internal design teams to produce impactful content.


• Stay updated on social media trends, algorithm changes, and platform innovations.


• Maintain PR and media relationships for earned media coverage and brand visibility.


• Prepare weekly and monthly social media performance reports with insights and recommendations.

Digital Advertising & Performance Marketing:


• Plan, execute, and optimize ad campaigns across Meta, Google (Search, Display, YouTube), TikTok Ads Manager, and LinkedIn.


• Segment and target audiences using advanced tools; tailor creatives per platform and objective (e.g., awareness, conversion, lead gen).


• Implement and manage conversion tracking using Meta Pixel, Google Tag Manager, TikTok Pixel, and GA4.


• Leverage automation tools (Zapier, Meta Rules, Google Ads Scripts) to enhance efficiency and lead sync to CRM.


• Conduct A/B tests on ad formats, copy, and creatives; analyze performance and iterate.


• Develop real-time dashboards and monthly reports using Super metrics or Google Looker Studio.


• Collaborate with the social and sales teams to ensure alignment between paid and organic efforts.

Qualifications:


• Bachelor's degree in Marketing, Communications, Advertising, or related field.


• 4–6 years of experience in social media management and digital advertising.


• Proven track record of successful Meta, Google, TikTok, and LinkedIn campaigns.


• Proficient in ad automation and analytics tools: Meta Ads Manager, Google Ads, TikTok Ads Manager, LinkedIn Campaign Manager, GA4, Zapier, Make, Looker Studio.


• Strong copywriting, creative direction, and brand storytelling abilities.


• Skilled in PR/media coordination and influencer collaborations.


• Deep understanding of platform algorithms and user behavior trends.


• Strong analytical skills for interpreting performance data and optimizing campaigns.


• Highly organized, agile, and responsive to fast-paced marketing needs.

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