New Business Development Manager-FMCG
4 months ago
Provides thought leadership and guidance in designing initial marketing mix & positioning premise.
Ensures that market test launch plans and strategies are implemented (i.e. promo, trade, penetration, display).
Oversees strategic promo initiative planning, organizing, and implementation ensuring that business/project objectives are met.
Leads the development of the revised/final marketing strategies, plans, and programs based on the test market results and launch/incubation.
Oversees and ensures the complete and proper turnover of files to the receiving team (either the existing team or if needed, a separate team).
Qualifications:
Bachelor’s Degree in Marketing, Management, or any related course.
Must have at least 3-5 years of related work experience
Excellent oral and written communication and coordination skills.
Possesses problem-solving and decision-making skills while using good judgment.
Networking aptitude with good customer service skills.
Has relevant experience working in FMCG, pharmaceutical (OTC), or marketing/management consulting, ideally with experience in food and beverage segments.
Has expertise in business development, brand & marketing management, sales, new product qualification, project management, research, trade activation, market sizing/forecasting
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