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Digital Marketing

4 weeks ago

Tarlac City, Central Luzon, Philippines Tarlac MAC Enterprises, Inc. (1st MEGASAVER) Full time

• Develop, implement, and manage social media strategies aligned with business goals.

• Create, curate, and schedule high-quality, engaging content (text, images, video) for platforms such as Facebook, Instagram, LinkedIn, X (Twitter), TikTok, and others.

• Monitor and respond to comments, messages, and mentions in a timely and professional manner.

• Collaborate with marketing, design, and content teams to support campaigns and product launches.

• Use analytics tools to track performance, generate reports, and provide actionable insights.

• Stay up-to-date with the latest social media trends, tools, and best practices.

• Monitor competitors and industry trends to identify new opportunities for engagement.

• Manage social media advertising campaigns, including budget allocation, targeting, and performance optimization.

• Maintain a consistent brand voice and tone across all social channels.

• Oversee the day-to-day operations of the company's e-commerce platforms, ensuring product listings, pricing, inventory, and promotions are accurate and up to date.

• Optimize the online customer experience by enhancing site navigation, layout, and functionality to drive engagement and conversions.

• Collaborate with marketing, product, and sales teams to develop and execute promotional campaigns that align with business goals.

• Monitor key performance indicators (KPIs) such as conversion rates, average order value (AOV), bounce rate, and cart abandonment rate.

• Work closely with developers and designers to implement website improvements and troubleshoot issues.

• Develop and implement a comprehensive SEO strategy to increase organic visibility and traffic to the e-commerce site.

• Conduct keyword research, competitive analysis, and on-page optimization.

• Optimize product descriptions, category pages, and blog content for SEO best practices.

• Monitor and report on SEO performance using tools.