Digital Marketing Lead

2 weeks ago


Cebu City, Central Visayas, Philippines beBeeDigital Full time ₱600,000 - ₱1,200,000
Lead Digital Marketing Specialist

The ideal candidate will have a strong background in digital marketing and experience in managing in-house digital performance marketing at technology companies.

Key Responsibilities:
  • Social Media Management: Manage and optimize social and display marketing channels.
  • Online Marketing Strategy: Develop an online marketing strategy tailored to results, considering user flow and trends within the market.
  • Advertisement Planning: Plan and execute all digital acquisition activities using ads platforms including SEM, social media, and display advertising campaigns.
  • Campaign Monitoring: Monitor campaign results daily and adjust based on monthly and annual targets.
  • Vendor Management: Manage communication with multiple vendors and third-party trackers.
  • Performance Measurement: Measure and report performance of all digital marketing campaigns against goals (ROI and KPIs).
Qualifications:
  • Bachelor's Degree: Bachelor's degree in a related field with a strong quantitative background.
  • Digital Marketing Experience: Proven working experience in digital marketing (minimum 2 years) with extensive experience in managing in-house digital performance marketing at technology companies.
  • Technical Skills: Highly proficient in using digital ads platforms such as Facebook Ads, Google Ads, Twitter Ads, and experience in managing Ad Networks for acquisition campaigns.


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