Digital Marketing Specialist

1 week ago


Taguig, National Capital Region, Philippines Satellite Office Full time
Digital Marketing Specialist - Hybrid - Google Ads Certified

Digital & Search Marketing (Marketing & Communications)

Full time

Add expected salary to your profile for insights

Seeking a digital marketing "all-rounder" with strong campaign management experience, as well hands on experience in digital platforms and tools. The ideal candidate will have a deep understanding of digital marketing channels, strong analytical skills, and a track record of implementing successful digital campaigns.

Reporting to the Director of Marketing Acquisition, this role is primarily responsible for campaign execution and management (digital, direct mail and ABM campaigns) as well day to day management of digital agencies to manage paid ads activity and the website. You will also be involved in managing events from time to time, email programs and affiliate activity. As part of the acquisition marketing team you are ultimately responsible for generating qualified leads, building a pipeline for sales and will be accustomed to managing the ROI of your efforts and using data to make informed decisions on marketing strategies.

Responsibilities

  • Work with the Director of Marketing Acquisition to execute marketing acquisition strategies across PPC, email marketing, paid social and affiliate marketing to drive customer acquisition and revenue growth.
  • Assist with website management and CRO program, including optimizing for SEO, to monitor and boost website conversion rates.
  • Manage campaigns (digital, direct mail and ABM) end to end to drive brand awareness and generate pipeline.
  • Assist with building lists for direct mail and ABM campaigns, SDRs and others, using tools like Zoom info and LinkedIn Sales Navigator
  • Stay up-to-date with industry trends, best practices, and emerging technologies in digital marketing, and recommend innovative strategies to enhance online presence and performance
  • Manage relationships with external vendors, agencies, and partners to support digital marketing initiatives and maximize ROI.
  • Develop and execute email marketing campaigns, including list segmentation, assisting with content creation and strategy, and performance tracking.
  • Assist with event management (both internal and external events)
  • Analyse digital marketing performance metrics and KPIs to track campaign effectiveness, identify areas for improvement, and drive continuous optimization.
  • Collaborate with cross-functional teams to align acquisition efforts with business goals and priorities.

Experience / Qualifications

  • 5-6+ years B2B digital marketing experience.
  • Degree qualified, preferably Business or Marketing related, from a reputable College or University.
  • Proven experience in managing B2B marketing campaigns across digital channels.
  • Excellent project management skills with the ability to manage multiple priorities, deadlines, and stakeholders in a fast-paced environment.
    Hands on experience managing PPC (Google and Bing) with budgets up to or over $20K per month.
  • Deep understanding of digital marketing channels and tactics, including SEO, SEM, display advertising, email marketing, social media, and affiliate marketing.
  • Strong analytical skills with the ability to interpret data, analyze trends, and generate actionable insights to optimize campaign performance.
  • Experience working with marketing technology platforms and tools - LinkedIn Campaign Manager, Google Ads, GTM, GA4, Wordpress including working experience within HubSpot
  • Copywriting and design skills desirable.
  • Constantly learning and staying abreast of best practices in digital marketing.
  • Excellent communication skills, both written and verbal.
  • Commercial and entrepreneurial mindset, results orientated.
  • Strong time management and attention to detail.
Your application will include the following questions:

What's your expected monthly basic salary?

How many years of digital marketing experience do you have?

How many years' experience do you have as a Digital Marketing Specialist?

Do you have experience with Search Engine Optimisation (SEO)?

How many years' experience do you have as a Google Ads Specialist?

Experience the AweSOme Life with Satellite Office

Voted as the Best Business Process Outsourcing (BPO) in the 2021 National Online Retail Association (NORA) Solutions Partner Awards and recognized as one of the BPO companies worldwide with the Best Candidate Experience in the 2021 Global BPO TA Awards – Satellite Office is looking for talented Filipino professionals to join our growing and awesome team

Our employees' happiness is key to our success. We provide best-in-class workspaces and a holistic work environment, for you to grow as well as deliver the best outcomes for our clients. Learn more about us at

Experience the Satellite Office Life.


• We reward your ambition. We offer competitive compensation and benefits packages for our people.


• Real people, real purpose. We support our people's growth through continuous learning and development.


• The freedom to be awesome. We ensure that our people are given opportunities to explore their passion through fun and learning activities to help balance work and life outside work.


• Work and play haven. Our state-of-the-art facilities and technologies provide a work and play haven for our people.


• We care. We believe in prioritizing our people and community's physical and mental wellbeing.

Experience the AweSOme Life with Satellite Office

Voted as the Best Business Process Outsourcing (BPO) in the 2021 National Online Retail Association (NORA) Solutions Partner Awards and recognized as one of the BPO companies worldwide with the Best Candidate Experience in the 2021 Global BPO TA Awards – Satellite Office is looking for talented Filipino professionals to join our growing and awesome team

Our employees' happiness is key to our success. We provide best-in-class workspaces and a holistic work environment, for you to grow as well as deliver the best outcomes for our clients. Learn more about us at

Experience the Satellite Office Life.


• We reward your ambition. We offer competitive compensation and benefits packages for our people.


• Real people, real purpose. We support our people's growth through continuous learning and development.


• The freedom to be awesome. We ensure that our people are given opportunities to explore their passion through fun and learning activities to help balance work and life outside work.


• Work and play haven. Our state-of-the-art facilities and technologies provide a work and play haven for our people.


• We care. We believe in prioritizing our people and community's physical and mental wellbeing.

Show more

Perks and benefits

Medical


• Competitive compensation and benefits packages

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What can I earn as a Digital Marketing Specialist

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