Digital Marketing Specialist

1 week ago


Taguig, National Capital Region, Philippines 917Ventures Full time
  • Ownership of Digital Marketing Channels: The Digital Marketing Specialist will take ownership of our digital marketing channels, working closely with the Digital Marketing Manager and our Brand Management team in driving brand growth.
  • Content Marketing: The Digital Marketing Specialist must develop content that appeals to defined audience segments, and explore different content formats tailored for the right channels.
  • Create content (ex. EDM, social media content, Viber messaging, etc.) that follow the overall marketing strategy, either on their own or in collaboration with the Creative team
  • Co-create a content plan and calendar for assigned promotional channels
  • Ensure that messaging across different online channels are on-brand
  • Inbound Performance Marketing: The Digital Marketing Specialist will be at the forefront of executing end-to-end digital marketing campaigns covering different online platforms.
  • Implement SEO and PPC strategies to increase search position for both branded and non-branded keywords
  • Manage and grow our social media communities
  • Execute different campaigns for various online channels (B2B: lead generation; B2C:RUSH Plus conversions)
  • Implement A/B multivariate testing across relevant marketing channels
  • Co-Marketing and Other Promotions: Together with the Brand Specialist, the Digital Marketing Specialist must activate co-marketing campaigns and ensure proper onboarding and management of partners
  • Liaise with media/publishing and financial institution partners to ensure that partnership terms are carried out
  • Launch and activate co-marketing campaigns on digital platforms
  • Manage partners to ensure a healthy and mutually beneficial business relationship.

Requirements

  • Academic Background: Bachelor's Degree in Marketing, Advertising, or any related field.
  • Relevant Work Experience: At least 2 years of professional experience in digital marketing, content marketing, and online community building; experience in mounting marketing campaigns (SEO, PPC, social media, EDM, etc.)
  • Communication Skills: Strong oral and written communication skills, with proven experience in copywriting
  • Technical Know-hows: Basic knowledge of ad-serving tools (GoogleAds, DV360, Meta Ads, Titkok Ads, etc.); Knowledge of Hubspot Marketing Tools or similar CMS platforms is valuable but not required
  • Quantitative Analysis: Data-driven and highly analytical; must have a good grasp of different analytics tools (Google Analytics, Meta Insights, etc.)
  • Interpersonal Skills: Demonstrates strong attention to detail, high-energy and proactive nature, positive and can-do attitude, results-driven, and have exceptional time management skills. Must be willing to collaborate with other teams, harnessing collective expertise to achieve shared goals
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