Head of Digital Marketing
2 weeks ago
Salary: 150,000 PHP
Responsibilities:
- Develop and implement the overall digital marketing strategy for Master.
- Manage and oversee all digital marketing campaigns, including SEO, SEM, social media, email marketing, and display advertising.
- Monitor and analyze key performance indicators (KPIs) to measure the success of digital marketing efforts and make data-driven decisions.
- Collaborate with cross-functional teams to ensure alignment of digital marketing initiatives with overall business objectives.
- Stay up-to-date with industry trends and best practices in digital marketing, and identify opportunities for innovation and growth.
- Lead a team of digital marketing professionals, providing guidance, coaching, and performance feedback.
- Manage the digital marketing budget, ensuring optimal allocation of resources and cost-effectiveness.
- Develop and maintain relationships with external partners, agencies, and vendors to support digital marketing initiatives.
- Drive website traffic and improve user experience through continuous optimization and testing.
- Develop and execute digital marketing campaigns to generate leads, increase brand awareness, and drive customer acquisition.
Qualifications:
- Extensive experience in digital marketing strategies, including SEO, PPC, social media, and content marketing
- background in leading successful marketing campaigns, managing a team, and driving digital transformation is essential
- Experience in budget management, stakeholder engagement, and cross-functional collaboration
- Experience in different types of the following advertising platforms: (Meta, Google ,Bing, Outbrain, Taboola, Reddit, Twitter)
Job Type: Full-time
Pay: Php150,000.00 per month
Experience:
- Meta: 3 years (Required)
- Google: 3 years (Required)
- Bing: 3 years (Required)
- Reddit: 1 year (Required)
- Taboola: 3 years (Required)
- Outbrain: 3 years (Required)
- Twitter: 3 years (Required)
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