Digital Marketing Manager

2 weeks ago

Taguig, National Capital Region, Philippines NCSI (Formerly Asticom) Full time

Digital & Search Marketing (Marketing & Communications)

  • Develop a multi-funnel Digital Marketing Strategy for paid, earned, shared, and owned channels, ensure its proper execution, recalibrate strategies (if needed), and allocate the appropriate budget for each
  • Create a Content Marketing Strategy for various marketing platforms (ex. EDM, social media, Viber messaging, etc.) and oversee its implementation
  • Develop a growth plan for different social media and other online channels to increase following, drive engagement, and keep a loyal base
  • Create SEO and PPC strategies to increase search position and performance, and oversee the implementation of such
  • Drive lead generation from all digital marketing platforms
  • Create and build a constant test-and-learn system through A/B multivariate testing across relevant marketing channels
  • Stay abreast of the latest digital marketing tools, trends, and best practices
  • Measure and report the performance of marketing campaigns through various analytics tools (Google Analytics, Meta Insights, etc.)
  • Generate insights that will shape/recalibrate succeeding campaigns
    Build post-campaign reports for internal and external audiences
  • Lead and develop integrated digital marketing campaigns and activations
  • Manage and maintain a healthy base of digital marketing activation partners, co-marketing partners, and agencies
  • Manage the digital marketing team's project bandwidth to ensure team efficiency
  • Review, identify and develop contacts for promotional campaigns tailored to the identified market segment

QUALIFICATIONS:

  • Bachelor's Degree in Marketing, Advertising, or any related field.
  • Minimum of 4 years of professional experience in digital marketing, content marketing, KOL activations, and online community building (preferably in a B2B setting); proven experience in mounting digital marketing campaigns (SEO, PPC, social media, EDM, etc.); experience in automating Lead Generation workflows are preferred (but not required).
  • Digital Marketing certifications are preferred (but not required).
  • Exceptional oral and written communication skills, with proven
    experience in copywriting
  • Expert knowledge of ad-serving tools (GoogleAds, DV360, Meta Ads, LinkedIn, etc.)
  • Knowledge of Hubspot Marketing Tools or similar CMS platforms, Knowledge of Account Based Marketing (ABM)
  • Knowledge of CRM Platforms; Working knowledge of html and css are preferred (but not required)
  • Quantitative Analysis: Data-driven and highly analytical; must have a good grasp of different analytics tools (Google Analytics, Meta Insights, etc.)
  • Interpersonal Skills: Demonstrates strong attention to detail, and has exceptional time management skills.
  • Must be willing to mentor direct reports, collaborate with other teams, and harness collective expertise to achieve shared goals.
  • Can start ASAP
  • Amenable to work in BGC, Taguig
Your application will include the following questions:

How many years' experience do you have as a digital marketing manager?

Do you have experience with Search Engine Optimisation (SEO)?

Asticom Technology Inc is a Philippine-based shared service company under the Ayala conglomerate. As a partner we are focused on providing superior customer experience through the consistent delivery of high-quality responsive services. This is made possible by innovative co-created value-driven solutions that are tailor made to fit the client's business needs. Asticom provides nationwide services to a multitude of industries including Telecommunications, FinTech, Information Technology, Retail, Health, Logistics, Automotive, Banking, and Real Estate.

We are all about bridging people to businesses. And connecting businesses to the right teams. We work hard to understand what is needed, doing it well - and delivering it with speed.

Our teams are shaped not only to be capable and motivated - but are encouraged to live their lives beyond work. We build careers so our employees can work on their passion. Because we believe that passionate people can create positive change for the future.

OUR DETAILED SERVICES INCLUDE:

Payroll Administration and Management – ASTICOM will be responsible for the overall payroll management of the client's employee. This service includes the implementation of Asticom's very own payroll system.

Outsourcing/Shared Service Model – ASTICOM will enter an engagement with the client wherein Asticom will act as a service provider that will directly manage operations (people, tools of work, productivity, and others).

Staffing Services – ASTICOM will enter an agreement with the client as the principal. Asticom's project employees shall be deployed to the client for the duration if the engagement.

Asticom Technology Inc is a Philippine-based shared service company under the Ayala conglomerate. As a partner we are focused on providing superior customer experience through the consistent delivery of high-quality responsive services. This is made possible by innovative co-created value-driven solutions that are tailor made to fit the client's business needs. Asticom provides nationwide services to a multitude of industries including Telecommunications, FinTech, Information Technology, Retail, Health, Logistics, Automotive, Banking, and Real Estate.

We are all about bridging people to businesses. And connecting businesses to the right teams. We work hard to understand what is needed, doing it well - and delivering it with speed.

Our teams are shaped not only to be capable and motivated - but are encouraged to live their lives beyond work. We build careers so our employees can work on their passion. Because we believe that passionate people can create positive change for the future.

OUR DETAILED SERVICES INCLUDE:

Payroll Administration and Management – ASTICOM will be responsible for the overall payroll management of the client's employee. This service includes the implementation of Asticom's very own payroll system.

Outsourcing/Shared Service Model – ASTICOM will enter an engagement with the client wherein Asticom will act as a service provider that will directly manage operations (people, tools of work, productivity, and others).

Staffing Services – ASTICOM will enter an agreement with the client as the principal. Asticom's project employees shall be deployed to the client for the duration if the engagement.

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