Digital Marketing Executive

2 weeks ago


Taguig, National Capital Region, Philippines HashMicro Full time

Marketing Communications (Marketing & Communications)

Join HashMicro, a leading software development company revolutionizing the business landscape. We specialize in providing customized and scalable software solutions tailored to specific industries, including ERP, CRM, HRM, and inventory management systems.

With a focus on simplicity and user-friendliness, our solutions empower businesses to optimize operations, make data-driven decisions, and achieve success. Join our team of dedicated professionals, and be part of a supportive and innovative environment where your skills are valued, and you can make a meaningful impact on the industry.

We are seeking an experienced and results-driven Digital Marketing Specialist with a minimum of 3 years of experience in the B2B industry to join our dynamic team. As a Digital Marketing Specialist, you will be responsible for developing and implementing effective digital marketing strategies to drive lead generation and contribute to the growth of our business.

Responsibilities:

  • Develop and execute comprehensive digital marketing strategies to generate high-quality leads and meet lead generation targets.
  • Conduct thorough market research and analysis to identify target audiences, industry trends, and competitors to optimize lead generation efforts.
  • Create and manage digital marketing campaigns across various channels, including email marketing, search engine marketing (SEM), social media advertising, content marketing, and display advertising.
  • Collaborate with cross-functional teams, including Sales and Marketing, to align lead generation strategies with overall business objectives and sales targets.
  • Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of lead generation campaigns and optimize performance.
  • Implement lead nurturing strategies and tactics to convert leads into sales-ready opportunities.
  • Develop engaging and persuasive content, such as landing pages, email campaigns, and social media posts, to attract and engage target audiences.
  • Utilize marketing automation and lead management tools to track and manage leads throughout the sales funnel.
  • Stay up-to-date with the latest digital marketing trends, technologies, and best practices, and recommend innovative approaches to improve lead generation efforts.
  • Collaborate with the creative team to create visually appealing and impactful marketing assets that resonate with the target audience.
  • Weekly report directly to executive management.

Qualifications:

  • Bachelor's degree in Marketing, Business, or a related field.
  • Fluency in English & Tagalog.
  • Minimum of 3 years of experience in digital marketing, specifically in lead generation, preferably in the B2B industry.
  • Proven track record of successfully executing lead generation campaigns and meeting or exceeding lead generation targets.
  • Deep understanding of B2B marketing tactics, strategies, and best practices.
  • Strong knowledge of digital marketing channels and platforms, including email marketing, SEM, social media advertising, content marketing, and display advertising.
  • Proficiency in marketing automation and lead management tools, such as HubSpot, Marketo, or Salesforce.
  • Analytical mindset with the ability to track, measure, and analyze campaign performance using tools like Google Analytics.
  • Excellent written and verbal communication skills, with the ability to create compelling content and engage target audiences.
  • Strong project management skills with the ability to prioritize tasks and meet deadlines in a fast-paced environment.
  • Certifications in digital marketing and lead generation are a plus.
Your application will include the following questions:

What's your expected monthly basic salary?

How would you rate your English language skills?

How many years' experience do you have as a Google Ads Specialist?

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