Loyalty Marketing Manager

3 weeks ago


Pasay, National Capital Region, Philippines SM Advantage Card Full time
  • Manage the overall brand health of the loyalty program
  • Implementing data acquisition efforts during the welcome stage of the member and ensuring member information is updated
  • Ensure continuous member engagement through continuous member communication in all lifecycle stages
  • Ensures that the Program construct and program policies support the overall brand objective of promoting engagement and loyalty
  • Manage channels used by members in all lifecycle stages such as SMS activation, registration, renewal, promotion, card expiration, points forfeiture, and promotions (direct-to-member, website, and mobile app)
  • Assess and evaluate branding projects such as sponsorships and cross-promotions
Summary of role requirements:
  • Looking for candidates available to work:
    • Monday: Morning, Afternoon
    • Tuesday: Morning, Afternoon
    • Wednesday: Morning, Afternoon
    • Thursday: Morning, Afternoon
    • Friday: Morning, Afternoon
  • More than 4 years of relevant work experience required for this role
  • Working rights required for this role
  • Expected start date for role: 05 August 2024

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