Marketing Director

3 weeks ago

Pasay, National Capital Region, Philippines Indicle Full time

ClinicMind, the nation's leader in multi-specialty Electronic Healthcare Records (EHR) software and Revenue Cycle Management (RCM) services, seeks a Marketing Director. If you're excited to be part of a winning team, ClinicMind is a perfect place to get ahead.

Responsibilities:
  1. Promote ClinicMind product and service brand awareness and generate leads.
  2. Conduct market research to analyze customer needs, preferences, and trends in the health-tech industry.
  3. Maintain a competitive company position in the market.
  4. Develop and implement marketing strategies to promote the company's products and services.
  5. Oversee the creation and execution of marketing campaigns, including digital marketing, content marketing, and traditional advertising.
  6. Monitor and analyze the performance of marketing initiatives and adjust strategies as needed to meet targets.
  7. Manage the marketing budget and allocate resources effectively to maximize ROI.
  8. Manage the marketing team and provide direction and leadership to ensure all marketing activities are aligned with the company's goals and objectives.
  9. Collaborate with other departments, such as sales and product development, to ensure marketing efforts are in line with overall business strategies.
  10. Develop relationships with key stakeholders, such as industry influencers, media outlets, and strategic partners.
  11. Represent the company at industry events, conferences, and trade shows.
Skills:
  1. Creativity
    1. Demonstrated ability to develop and execute innovative marketing strategies
    2. Proven success in creating compelling content across various traditional and digital channels
    3. Capacity to think outside the box and develop unique solutions to marketing challenges
  2. Digital Marketing Tools Proficiency:
    1. Proficient to Expert-level knowledge of Hubspot, Google Ads, and social media advertising platforms
    2. Proven ability to manage and optimize MQL/SQL processes
    3. Familiarity with relevant marketing tools and their effective implementation (SalesForce, SendDesk, Etc.)
    4. Strong understanding of digital marketing metrics and analytics
    5. Good understanding and excellent leverage of AI tools, applying them to different aspects of marketing efforts and initiatives
  3. Healthcare Marketing Experience:
    1. Previous experience in marketing roles within the healthcare industry
    2. Understanding of healthcare-specific marketing regulations and best practices
  4. Detail-Obsessed and Results-Driven:
    1. Meticulous attention to detail in all aspects of marketing campaigns and initiatives
    2. Strong focus on achieving measurable results and driving ROI
    3. Ability to analyze data, identify trends, and make data-driven decisions to optimize marketing efforts
  5. A high degree of comfort with ClinicMind Core values:
    1. Teamwork,
    2. Learning, and
    3. Excellence
Qualifications:
  1. Bachelor's degree in Marketing, Business, or a related field. MBA is an advantage
  2. 8-10 years of progressive marketing experience, including at least five years in executive-level positions
  3. Excellent leadership and team management skills.
  4. Strong analytical and problem-solving abilities.
  5. Excellent communication and interpersonal skills.
MUST HAVE:
  1. High comfort level working on Eastern Time Zone/US Shift
  2. Good internet access at home at least 25 MBPS
  3. Mobile Hotspot
  4. Laptop/Desktop of at least 16 GB

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