Head of Marketing

2 weeks ago

Quezon City, National Capital Region, Philippines Adarna House, Inc. Full time

Posted 3 days ago and deadline of application is on 30 May

Recruiter was hiring 3 days ago

Job Description

Adarna House is currently in need of a Marketing Officer.

The position will play a pivotal role in developing and executing marketing strategies that align with our company's objectives and resonate with our target audience. You will be responsible for crafting compelling product marketing plans, devising effective B2B and B2C marketing strategies, forging strategic partnerships, and evaluating the performance of marketing ads across various channels.

The work setup is hybrid.

Responsibilities include but are not limited to the following:

  • Develop and implement marketing plans that highlight our products and services, drive customer engagement, and increase brand awareness.
  • Create and execute targeted marketing campaigns and initiatives to effectively reach and engage our B2B clientele, including industry-specific events, content marketing, and lead generation activities.
  • Develop innovative marketing strategies to attract and retain our B2C customer base, utilizing mixed media marketing, and other channels to drive customer acquisition and loyalty.
  • Identify and establish strategic partnerships with complementary businesses, industry influencers, and key stakeholders to expand our reach, drive revenue growth, and enhance brand visibility.
  • Monitor and analyze the performance of marketing ads to assess effectiveness, optimize campaigns, and maximize ROI.
  • Develop and maintain a detailed timeline for ads and social media campaigns, ensuring timely execution, consistency in messaging, and alignment with overall marketing objectives.
  • Provide leadership and guidance to a team of marketing professionals, fostering a collaborative and high-performance culture, setting clear goals and expectations, and empowering team members to achieve their full potential.
Minimum Qualifications
  • A sense of country and commitment to advocating reading and literacy improvement
  • A Bachelor's degree in Marketing, Business Administration, or any related field.
  • Proven experience in marketing roles, with a focus on product marketing, B2B/B2C marketing, and strategic partnerships.
  • Strong analytical skills with the ability to interpret data and metrics to drive informed marketing decisions.
  • Excellent communication skills, both written and verbal, with the ability to craft compelling marketing messages and presentations.
  • Proficiency in digital marketing tools and platforms, including social media management, email marketing, and analytics tools.
  • Ability to manage multiple projects simultaneously and work effectively in a fast-paced, deadline-driven environment.

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Adarna House is a conversation that began in 1980, when it was founded to respond to the need of Filipino children to develop their minds through enjoyable learning opportunities and memorable literary experiences. Today, this conversation includes a multitude of treasured partners who share our enthusiasm for children, our commitment to education, and our passion for reading.The best Filipino writers, illustrators, and researchers help us create products that feature Filipino values, culture, history, and experiences. Readability and systems experts are invaluable to the development of our materials and programs that aim to improve reading skills in Filipino. A new generation of readers, beyond the Philippines, have also pushed us towards engaging with them on a different platform through Buribooks.Our literacy programs are born of our relationships with the public and private sectors. We continue to strengthen these alliances with the help of our primary allies—The Raya School, which offers progressive education from preschool to high school, and the Adarna Group Foundation, Inc. (AGFI), which focuses on local government-based early literacy programs.Through our programs and products, we are happy to continue the conversation with our most valued partners, the Filipino children. It is their curiosity that keeps us motivated, their creativity that we wish to equal, and their potential for greatness that we will always strive to serve. It is they who keep us committed to our duty: to create good playmates, classmates, and friends not only for children, but also for art, literature, and country.

Posted a month ago
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