Marketing Head

2 weeks ago


Quezon City, National Capital Region, Philippines Marivent Hotels and Resorts Inc. Full time

Duties and Responsibilities:

  • Develop comprehensive marketing plans aligned with the hotel's business objectives.
  • Identify target markets and segments, and develop strategies to reach them effectively.
  • Stay abreast of industry trends and competitor activities to inform marketing strategies.
  • Manage and enhance the hotel's brand image and reputation.
  • Ensure consistency in branding across all marketing channels and communications.
  • Develop and maintain brand guidelines.
  • Oversee digital marketing initiatives including website management, SEO, SEM, email marketing, and social media.
  • Analyze digital marketing performance metrics and optimize campaigns for maximum ROI.
  • Plan and execute advertising campaigns across various channels such as print, online, and outdoor.
  • Coordinate promotional events and special offers to drive bookings and revenue.
  • Collaborate with sales and other departments to ensure alignment of marketing efforts with overall business goals.
  • Lead and mentor the marketing team, providing guidance and support to achieve departmental objectives.
  • Manage the marketing budget effectively, allocating resources to maximize ROI.

Qualifications, Skills & Experience:

  • Bachelor's degree in Marketing, Business Administration, or related field. Master's degree preferred.
  • Minimum of 3-5 years of experience in marketing with leadership role, preferably in the hospitality industry.
  • Strong understanding of digital marketing channels and tools.
  • Excellent communication and interpersonal skills.
  • Proven track record of developing and implementing successful marketing strategies.
  • Ability to analyze data and make data-driven decisions.
  • Creative thinking and problem-solving skills.

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