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Manager, Loyalty Marketing
2 weeks ago
- Strategy Development: Develop comprehensive strategies to enhance customer loyalty, including segmentation, rewards structure, and communication plans.
- Program Management: Oversee all aspects of Solaire Rewards, including enrollment, member communication, rewards fulfillment, and performance tracking.
- Customer Insights: Utilize data and analytics to gain insights into customer behavior, preferences, and trends, and use these insights to optimize Solaire Rewards.
- Promotions and Campaigns: Plan and execute promotional campaigns to drive enrollment, engagement, and participation in the loyalty program.
- Partnership Development: Identify and establish partnerships with complementary businesses, brands, or organizations to offer additional value to Solaire Rewards members.
- Collaboration: Work closely with cross-functional teams to integrate Solaire Rewards into overall marketing initiatives and ensure alignment with business objectives.
- Performance Monitoring: Monitor key performance metrics of the loyalty program and implement strategies to improve performance and ROI.
- Continuous Improvement: Stay informed about industry best practices and emerging trends in loyalty marketing, and proactively identify opportunities for improvement
- Strong analytical skills with the ability to interpret data, identify trends, and make data-driven recommendations.
- Excellent communication and interpersonal skills, with the ability to effectively collaborate with internal and external stakeholders.
- Highly organized with strong project management skills and the ability to manage multiple priorities in a fast-paced environment.
- Creative thinker with a passion for innovation and continuous improvement.
- Proficiency in CRM systems, loyalty platforms, and other relevant marketing tools
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