Manager, Loyalty Marketing

2 weeks ago


Manila, National Capital Region, Philippines Solaire Resort and Casino Full time
  • Strategy Development: Develop comprehensive strategies to enhance customer loyalty, including segmentation, rewards structure, and communication plans.
  • Program Management: Oversee all aspects of Solaire Rewards, including enrollment, member communication, rewards fulfillment, and performance tracking.
  • Customer Insights: Utilize data and analytics to gain insights into customer behavior, preferences, and trends, and use these insights to optimize Solaire Rewards.
  • Promotions and Campaigns: Plan and execute promotional campaigns to drive enrollment, engagement, and participation in the loyalty program.
  • Partnership Development: Identify and establish partnerships with complementary businesses, brands, or organizations to offer additional value to Solaire Rewards members.
  • Collaboration: Work closely with cross-functional teams to integrate Solaire Rewards into overall marketing initiatives and ensure alignment with business objectives.
  • Performance Monitoring: Monitor key performance metrics of the loyalty program and implement strategies to improve performance and ROI.
  • Continuous Improvement: Stay informed about industry best practices and emerging trends in loyalty marketing, and proactively identify opportunities for improvement
Requirements
  • Strong analytical skills with the ability to interpret data, identify trends, and make data-driven recommendations.
  • Excellent communication and interpersonal skills, with the ability to effectively collaborate with internal and external stakeholders.
  • Highly organized with strong project management skills and the ability to manage multiple priorities in a fast-paced environment.
  • Creative thinker with a passion for innovation and continuous improvement.
  • Proficiency in CRM systems, loyalty platforms, and other relevant marketing tools

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